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Dayna Williams has been working with CEOs, CROs and Sales Enablement Leaders for 20 years. She also chairs the Association for Talent Development's annual SELL conference which helps internal practitioners develop capability in salespeople, managers, customer success and service roles. The insights
Dayna gained from her broad access to leaders and into how sales organizations operate across the country were compelling. She further validated the trends with academic research and documented them in The Diligence Fix, with the goal of creating awareness, driving conversation and inspiring action.
She lives in the Philadelphia suburbs with her husband, is a super fan of The Office and enjoys giving senior rescue dogs a second chance.
Reviewed by Essien Asian for Readers' Favorite
In today’s rapidly evolving world of business, the difference between staying afloat and bankruptcy comes down to the finest of margins. One of those key inputs happens to be sales. When businesses come under pressure to deliver, more often than not that pressure is transferred to the sales sector. While some lucky enterprises can maneuver their way out of this problem, the vast majority inevitably fail. What they do not realize is that their sales strategies are supposed to evolve in tandem with their markets. The Diligence Fix by Dayna Williams is a strategic approach to delivering on this objective.
The first thing the reader must realize about The Diligence Fix is that this is not a magic wand that will correct the problems with their sales sector overnight. What Dayna Williams has done is explain her strategy in simple language while using a baby-step approach to integrating her ideas into any forward-thinking enterprise's operations. She is careful to point out the flaws with established approaches toward maximizing sales and she offers reasons backed by sound data as to why The Diligence Fix is superior to them. Her views on the ten dimensions, especially those subsections dealing with listening to clientele and persuasive conversation, are very enlightening. Her delivery is so analytical that it is impossible not to grasp the gist of her ideas. The best part of this book for me is the aspect that focuses on training the trainers; there are hidden gems there that a lot of us take for granted in business. The Diligence Fix is a must-have for anyone in the business sector.
