This author participates in the Readers' Favorite Free Book Program, which is open to all readers and is completely free. The author will provide you with a free copy of their book in exchange for an honest review. You and the author will discuss what sites you will post your review to and what kind of copy of the book you would like to receive (eBook, PDF, Word, paperback, etc.). To begin, click the purple email icon to send this author a private email.
This author participates in the Readers' Favorite Book Review Exchange Program, which is open to all authors and is completely free. Simply put, you agree to provide an honest review an author's book in exchange for the author doing the same for you. What sites your reviews are posted on (B&N, Amazon, etc.) and whether you send digital (eBook, PDF, Word, etc.) or hard copies of your books to each other for review is up to you. To begin, click the purple email icon to send this author a private email, and be sure to describe your book or include a link to your Readers' Favorite review page or Amazon page.
This author participates in the Readers' Favorite Book Donation Program, which was created to help nonprofit and charitable organizations (schools, libraries, convalescent homes, soldier donation programs, etc.) by providing them with free books and to help authors garner more exposure for their work. This author is willing to donate free copies of their book in exchange for reviews (if circumstances allow) and the knowledge that their book is being read and enjoyed. To begin, click the purple email icon to send this author a private email. Be sure to tell the author who you are, what organization you are with, how many books you need, how they will be used, and the number of reviews, if any, you would be able to provide.
Sally Percy is a freelance journalist, editor, and author, specializing in the business and finance sectors. She is Edge's editor, the Institute of Leadership & Management's official magazine, and a Forbes contributor. She frequently makes radio appearances and writes for various publications, including The Telegraph, The Times, Accounting and Business, CFO World, and Economia. She is the author of 21st Century Business Icons, also published by Kogan Pag,e and is based in London, UK.
Reviewed by Randy B. Lichtman for Readers' Favorite
Amazing amounts of research and business lessons are included in Sally Percy’s The Disruptors: How 15 Successful Businesses Defied the Norm. The businesses are disruptors in a wide variety of industries, including Airbnb, Crocs, Hello Fresh, Tesla, TikTok, OnlyFans, OpenAI, and Spotify. Each chapter includes how the company was founded, history of its growth, strategies utilized, and how it stood up against competition; secrets of success and challenges; and how the company defied the norm to achieve success, provided in bullet points. The author concisely describes entire industries and how each company was able to succeed against competition and existing technology.
The development of video games and other products, such as Nintendo, was well described, with the challenges of competing against other companies such as Sony. The OpenAI chapter provided a concise development of the Artificial Intelligence field, internal political and ethical concerns of the company, and its reliance on partnerships with companies such as Microsoft. Differences in the approaches of Ethereum and Bitcoin, as well as the development of blockchain and cryptocurrency technologies and use, were well described and documented. These are only some examples of how the author provides valuable information on these companies and the strategies used for success. The lessons in Sally Percy’s The Disruptors are strong and will improve readers’ business models and businesses. The information offers the reader a great deal of insight into other industries as well. For anyone interested in learning about disruptive companies and how innovative ideas can disrupt entire industries, this book comes highly recommended.
