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Reviewed by Randy B. Lichtman for Readers' Favorite
Dan Furze’s Think Like a Strategist: Mastering Tactical Thinking for Everyday Success brings important principles of strategy and tactics from the corporate world to the small business and personal world. It is a primer providing basic principles for effective decision-making. The book focuses on seven areas, the first of which is proper planning. Many times, people and businesses move ahead from “their gut” without a proper plan in mind. The author stresses the importance of thinking about the next chess move and the importance of knowing how to reach the goal desired. Principle seven elaborates on this with scenario planning and contingency planning, where one needs to consider the specific plan and have contingencies built in if the plan does not go as expected. In addition, principle five considers the need to utilize adaptive strategies when there are changing circumstances.
Each chapter of Dan Furze’s Think Like a Strategist presents a scenario, case study, or exercise that will allow the reader to put the principle into practice. The principles are all very important in strategic planning: understanding others’ motivations; mastering resource allocation; risk assessment and management; and game theory in real life. We must know the players and their motivations when planning as not considering their potential reactions could easily cause the plan to fail. In regards to resource allocation, if we do not have adequate resources to support our plan, there is a greater risk of it not being able to succeed. Resource allocation brings us to risk assessment and management, where we need to consider our strengths, weaknesses, opportunities, and threats when moving ahead. Finally, when we build our scenarios, game theory brings us some great models where we can better predict if our plan can be successful. All seven principles are essential to the successful implementation of the strategy. The book is a brief overview of the subject and may whet the reader's appetite for more exploration of this very involved subject.
