Your Business Growth Playbook

Breakthrough Strategies to Scale Your Business for Business Owners Who’ve Outgrown Hustle

Non-Fiction - Business/Finance
320 Pages
Reviewed on 12/07/2025
Buy on Amazon

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Author Biography

Jeremy B. Shapiro is a seasoned serial entrepreneur with over 25 years of experience. Since 1996, his businesses have consistently served fellow entrepreneurs. He is dedicated to helping established business owners break through plateaus, scale their businesses, and achieve true entrepreneurial freedom.

Jeremy’s expertise comes from a rich background of launching and growing his own ventures—including those that provided the freedom to live abroad with passive income—as well as extensive work with individual entrepreneurs through one-on-one coaching, consulting, small group Masterminds, workshops, and speaking engagements. He is known for his ability to simplify complex ideas and provide practical, actionable insights. His mission is to help business owners transition from being a “solopreneur” to a true “business owner,” working on their business rather than just in it.
Jeremy is a frequent media commentator, having been interviewed and featured on prominent outlets such as NPR Morning Edition, the Boston Business Journal, Fox News, ABC, NBC, PBS, the Boston Globe, New England Cable News, The Australian, California Biz Journal, Market Watch, and Toyo Keizai (the Business Week of Japan).

Jeremy is also frequently invited to speak on top Podcasts from around the globe and was featured on over 100 podcasts.

When not immersed in the world of entrepreneurship, Jeremy enjoys traveling with his family, cooking, and cycling unreasonably cycling long distances for craft coffee and vegan pastries.

    Book Review

Reviewed by Carol Thompson for Readers' Favorite

Your Business Growth Playbook by Jeremy B. Shapiro is a comprehensive guide that empowers entrepreneurs to scale their businesses effectively. The book is structured around three key levers for growth: increasing transaction frequency, increasing the size of each transaction, and increasing the number of customers. Shapiro provides strategies and insights tailored to a range of business models, including subscription services, high-ticket products, professional services, e-commerce, and more. The book is filled with practical advice, real-world examples, and step-by-step frameworks that make it easy for business owners to identify areas for improvement and make changes. Shapiro emphasizes the importance of understanding customer lifetime value (CLV) and churn rates, providing clear formulas and methods to calculate and improve these metrics. He also highlights the power of upselling, cross-selling, and bundling to boost revenue and profitability.

Jeremy B. Shapiro also emphasizes prioritization. He presents the Eisenhower Matrix as a tool to help entrepreneurs organize their tasks and focus on what truly matters. This approach encourages readers to identify urgent and important tasks, schedule non-urgent but important ones, delegate unimportant tasks, and eliminate unnecessary activities. The writing is clear and concise, so anyone from a beginner to a seasoned entrepreneur can understand and benefit from the author’s advice. Shapiro’s insights into the psychology of pricing and the pitfalls of discounting are especially valuable for business owners aiming to maintain profitability while expanding their customer base. It’s an excellent addition to Your Business Growth Playbook. Shapiro covers far more than simply growing revenue; he also addresses expense reduction, practical tips for negotiating with vendors, lowering overhead costs, and optimizing operational efficiency.

Pikasho Deka

Sometimes, even successful businesses hit a plateau as revenue streams slowly dry up and growth stalls. What can business owners do when expenses outweigh revenue, and hustling doesn't work anymore? In Your Business Growth Playbook, author Jeremy B. Shapiro introduces strategies to help business owners discover ways to not only increase their revenues but also maximize their profits. According to Shapiro, business owners must prioritize profitability over unsustainable growth. The book explores how to reduce churn and increase CLV. You will also learn about the three big levers to scale revenue, expanding your product portfolio, affiliate offers, loyalty programs, updating products to keep customers interested, bundling for profit, cross-selling "across the aisle," using payment plans, third-party financing, offering value discounts, expanding your supply chain, and much more.

If you're encountering challenges in scaling up your revenue and expanding your business, Your Business Growth Playbook is a must-read. Author Jeremy B. Shapiro presents an all-in-one guide for business owners that is thorough, informative, and most importantly, motivational. In this comprehensive handbook, Shapiro covers all the fundamentals of pursuing business growth through sustainable strategies that lead to long-term profits and success. I'm not a business owner. However, this book has given me the inspiration and some valuable information to start my own business in the near future. Whether you're the owner of a start-up or a veteran business leader, I believe anyone interested in business will find this book helpful. Stop your business from going stagnant with Your Business Growth Playbook. It's accessible and easy to follow. Highly recommended.

Diana Lopez

Sustaining business growth is becoming increasingly difficult. To thrive, it is not enough to try to avoid challenges; you must anticipate them and be ready to face them. To achieve this, Jeremy B. Shapiro shares Your Business Growth Playbook. He uses his experiences to teach us the basics of running a successful business. He explains how to organize ourselves so we know which tasks to prioritize and which to delegate. He also teaches us how to analyze company data on suppliers, customers, and products to maintain balance. In addition, he explains when to raise prices without being counterproductive and shares strategies to expand the product portfolio. He talks about the digital world, marketing, and social media, and explains how to leverage traditional advertising channels.

What I like most about Jeremy B. Shapiro is his ethics, honesty, and ability to motivate readers to do the right thing. His way of expressing himself is clear, entertaining, and inspiring, and you can feel his passion for business. His advice is practical, and his examples are real. When explaining his ideas, he describes how various companies have overcome obstacles and excelled. When he addresses a topic, he presents us with a complete picture. For example, when talking about customers, he shares strategies for connecting with them. He also describes how to use subscriptions and memberships to make purchases more frequent. He then analyzes the four main categories of service cancellations and offers solutions for preventing customer loss. Your Business Growth Playbook is ideal for entrepreneurs and established businesses because it helps you work with clarity and strategy.

Ruffina Oserio

Your Business Growth Playbook by Jeremy B. Shapiro is a well-written, hugely informative business book for those who have outgrown the hustle phase of their entrepreneurship. The book reveals the most significant challenges you will encounter as a business owner when it comes to scaling profits and delivers actionable steps to beating the odds and growing. You will discover the three key levers of business growth in this book: how to grow your revenue, increase profit margins without losing customers, and reach out to and acquire new customers. This book offers so many marketing strategies and suggests skills that are winning in the industry. You’ll enjoy discovery tips on how to make the most of upsells, reduce churn, bundle offers, and narrow down into a niche that addresses the needs of a specific market. You’ll enjoy the author’s take on using SEO, email marketing, and affiliate programs to grow your business.

Jeremy B. Shapiro’s book is a powerful guide for anyone who wants to drive sales in their business and build customer loyalty. I was expecting a lot of fluff in this book. I was surprised by how well-researched it turned out to be, and the author provides information in accessible language, using real-life examples to substantiate arguments and bring clarity to the writing. What impressed me the most was the author’s innovative approach to marketing. While the book covers many marketing strategies, it is evident that any business person can capitalize on what works best for them and what suits their business model. Your Business Growth Playbook is about strategic execution, and the author's voice is authoritative, assuring, and confident. You won’t need a business coach after reading this book, because it teaches readers what it takes to scale any business and make it sustainable.

Doreen Chombu

Your Business Growth Playbook by Jeremy B. Shapiro is a guide for businesses experiencing stagnation. The book outlines strategies you can use to attract more customers and increase your profits for growth. The author has included topics like creating service tiers, introducing consumable products, organizing customer appreciation events, and using promotions and discounts effectively. Shapiro also discusses online and traditional advertising techniques, the importance of rebranding and repackaging to appeal to different buyers, and the creation of niche products or services that can build your credibility. The playbook offers ideas for reducing expenses, such as optimizing your supply chain and renegotiating rent and software costs. Finally, the book provides an action plan, emphasizing the importance of task prioritization and implementation.

Your Business Growth Playbook is an informative and empowering read with numerous points on how to elevate your business. Jeremy B. Shapiro uses examples and inspiring stories to help readers understand the concepts presented in the book, which makes it engaging to read. The inclusion of writing sections and questions at the end of chapters adds an interactive element that personalizes the text. This playbook is mainly intended for people who already own businesses, but it can also be a source of inspiration and tools for entrepreneurs at various stages of their journey. Issues like improving customer service by understanding your customer profile and preferences, and using finance companies to handle billing systems, are things you would want to know early on in a business. I like the book's structure because this made it easy to follow. The glossary was a great help because I learned new terms like churn, funnels, and Customer Lifetime Value (CLV). Overall, this is a great read for anyone wishing to scale their business and increase the frequency of customers.