Using Behavioral Science in Marketing (Drive Customer Action and Loyalty by Prompting Instinctive Responses) by Nancy Harhut is a scientific marketing manual on increasing sales. The author gives strategies marketers can inject into their advertising campaigns to attract customers. Each strategy influences human behavior and...

MEMOS from the Stock Trader's Notebook: Ruling the Markets From Mayhem to Mastery by Richard Smith is a non-fiction guide in which the author delivers his personal strategy for stock trading and details on how he does it. Referred to as the DvolT system, the...

John Campbell wrote Why Christians are wrong about Jesus in an attempt to prove that the historical Jesus was not who modern-day Christians believe he is. Chapter titles include Why Jesus Was Not the Christ, Why the Christ of Paul Replaced the Historical Jesus, and...

Never Again Still Means Never Again is a work of non-fiction in the social issues and current events subgenres. It is suitable for the general adult reading audience and was penned by author Michael S. Gutter. As the title suggests, this is a contemplative work...

Doesn’t everyone have the goal of getting organized when the New Year begins? Sometimes things can arise that make it difficult to get started. That’s where Lifestyle Planner by Tisha Mulchan can help. No matter what time of the year you decide to make a...

Writing a book is the dream of many people, but it is also challenging. How to Write a Book in 30 Days will show you how to organize yourself to achieve this. Joshua Robertson speaks from experience, having been a writer since his youth. He...

Unhinged in Ethiopia: Two Thousand Kilometers of Hell and Heaven on a Bicycle shares the fascinating adventure of George Balarezo as he explores Ethiopia's mountainous terrain on his bicycle and learns about the continent's rich cultural legacy. Balarezo teaches English in South Korea and when...

Project, Program, Portfolio, Initiation, and Project Scope are but a few of the topics covered in Valentyn Bannikov’s Project Manager's Handbook: Walkthrough for Beginners. When a person wants to consider the best and most effective ways for reaching personal goals and business development, project management...

Norman Weeks' Walden Contemporaneous explores Henry David Thoreau's mid-nineteenth-century book, Walden, utilizing its words of wisdom to provide answers to difficulties Americans face today. Norman discusses how discovering Henry's work impacted him and how similar their points of view are. He provides a fascinating peek...

Sometimes people involved in creative endeavors can hit a roadblock that prevents them from finding inspiration. In Treasure Found: An Art Journey, illustrator and pattern design artist Cinthia James offers potential creative artists a glimpse into her creative process and search for inspiration ranging from...