As people continue to migrate from traditional media to social media, businesses are similarly competing for brand attention on the internet. Neal Schaffer’s The Age of Influence: The Power of Influencers to Elevate Your Brand provides an indispensable roadmap to the lucrative and exciting world...

Digital Threads: Mastering Digital Marketing for Small Businesses and Entrepreneurs by Neal Schaffer is an indispensable resource for anyone venturing into the complex world of digital marketing. In an approachable yet informative style, Schaffer demystifies the subject, making it accessible to small business owners, entrepreneurs,...