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Reviewed by Vincent Dublado for Readers' Favorite
As people continue to migrate from traditional media to social media, businesses are similarly competing for brand attention on the internet. Neal Schaffer’s The Age of Influence: The Power of Influencers to Elevate Your Brand provides an indispensable roadmap to the lucrative and exciting world of influencer marketing. Mr. Schaffer, a seasoned influencer in his own right, offers a convincing little book about the power of social media influencers to create awareness for brands. The book is divided into four parts and provides information about the hows and whys of influencer marketing and how individuals and entities can deal effectively with marketing influencers. It also provides a brief guide on how to become an influencer yourself. These are all essential elements that are part of today’s marketing ballgame, wherein brands make their mark through word of mouth.
Brand affinity continues to play an important part in winning customers and audiences like influencers because of their personal approach in talking about brands and services. This results in a nurturing relationship between products and their target market. As the pandemic continues to shift the way we interact with one another, businesses further realize the value of customer engagement that marketing influencers provide. Companies and entrepreneurs can learn from The Age of Influence, as Neal Schaffer advises the importance of establishing online relationships and collaborating with social media users in order to stand out. In the ever-changing marketing landscape, anyone who goes online is an influencer, and you only need to read the case studies contained herein to see how each of us can build a brand.