The Age of Influence

The Power of Influencers to Elevate Your Brand

Non-Fiction - Marketing
288 Pages
Reviewed on 08/12/2020
Buy on Amazon

This author participates in the Readers' Favorite Free Book Program, which is open to all readers and is completely free. The author will provide you with a free copy of their book in exchange for an honest review. You and the author will discuss what sites you will post your review to and what kind of copy of the book you would like to receive (eBook, PDF, Word, paperback, etc.). To begin, click the purple email icon to send this author a private email.

This author participates in the Readers' Favorite Book Review Exchange Program, which is open to all authors and is completely free. Simply put, you agree to provide an honest review an author's book in exchange for the author doing the same for you. What sites your reviews are posted on (B&N, Amazon, etc.) and whether you send digital (eBook, PDF, Word, etc.) or hard copies of your books to each other for review is up to you. To begin, click the purple email icon to send this author a private email, and be sure to describe your book or include a link to your Readers' Favorite review page or Amazon page.

This author participates in the Readers' Favorite Book Donation Program, which was created to help nonprofit and charitable organizations (schools, libraries, convalescent homes, soldier donation programs, etc.) by providing them with free books and to help authors garner more exposure for their work. This author is willing to donate free copies of their book in exchange for reviews (if circumstances allow) and the knowledge that their book is being read and enjoyed. To begin, click the purple email icon to send this author a private email. Be sure to tell the author who you are, what organization you are with, how many books you need, how they will be used, and the number of reviews, if any, you would be able to provide.

    Book Review

Reviewed by Vincent Dublado for Readers' Favorite

As people continue to migrate from traditional media to social media, businesses are similarly competing for brand attention on the internet. Neal Schaffer’s The Age of Influence: The Power of Influencers to Elevate Your Brand provides an indispensable roadmap to the lucrative and exciting world of influencer marketing. Mr. Schaffer, a seasoned influencer in his own right, offers a convincing little book about the power of social media influencers to create awareness for brands. The book is divided into four parts and provides information about the hows and whys of influencer marketing and how individuals and entities can deal effectively with marketing influencers. It also provides a brief guide on how to become an influencer yourself. These are all essential elements that are part of today’s marketing ballgame, wherein brands make their mark through word of mouth.

Brand affinity continues to play an important part in winning customers and audiences like influencers because of their personal approach in talking about brands and services. This results in a nurturing relationship between products and their target market. As the pandemic continues to shift the way we interact with one another, businesses further realize the value of customer engagement that marketing influencers provide. Companies and entrepreneurs can learn from The Age of Influence, as Neal Schaffer advises the importance of establishing online relationships and collaborating with social media users in order to stand out. In the ever-changing marketing landscape, anyone who goes online is an influencer, and you only need to read the case studies contained herein to see how each of us can build a brand.