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Having escaped from Devil's Island in French Guiana as a lad, I found it as perfect training for my eventual career in marketing and advertising. In addition, I further honed my survival skills during my tour of Vietnam, and my first marriage. Realizing that the human body is not easily killed with psychological torture and alcohol, I knew there had to be a better place, perhaps a faraway land where songs filled the air and the warm sun brushed your cheeks --- so I migrated south to Florida and worked for the Disney Mouse. Pixie dust it was for 7 years and then…. I met a beautiful young maiden - Nina who captured my heart and continues to nurture my soul. Professionally, Gary Watts continues to serve as a marketing consultant to a variety of clients. Watts has developed his award-winning marketing and communications expertise through local, regional and national marketing activities. He has served in high-profile staff positions with, or as a marketing consultant to world-class companies like Walt Disney World, PBS Washington, Buena Vista Television, Hilton Hotels, and Kraft Foods. An accomplished expert in consumer marketing, he held the position of Senior National Marketing Manager for Walt Disney World, where he coordinated various awareness activities with major corporations and national media. This included comprehensive programs to launch Epcot and event coverage with NBC, CBS, ABC, PBS, SIN, CBC, BBC, as well as other major print, radio and television outlets. Watts is
Reviewed by Teodora Totorean for Readers' Favorite
When you have a business, no matter how big or small, and you come across a book that starts with “Marketing is not as complicated as you think – once you look behind the curtain”, you can’t wait to delve into its pages and learn everything you can about marketing. 100 Marketing Trade Secrets for Any Business by Gary L. Watts, an experienced marketing strategist that worked for Walt Disney World, contains the best ideas and concepts that work. From marketing research, targeting the right market and planning your strategy, to advertising and promoting, the book teaches any business owner how to tackle this field that may seem unapproachable to most of us. Once the secrets are revealed, you can “fly like an eagle” and become an accomplished entrepreneur.
This book is a must-read for any existing or aspiring business owner. It is the kind of book that you can always refer to when you are stuck and you need a push to move your business forward. The language is easy to understand and each “secret” is revealed in small paragraphs, keeping the readers engaged. As a business owner myself, I challenge you to take a pen and a notebook before starting this book, think about your business while you read it, and make useful notes on how you can apply the strategies to your own business. By the end of it, you'll have a clearer idea on how to promote your business and how to reach your target market. I surely did.
