A Comprehensive Training Guide To Facebook Ads

Discover What Facebook Ads Can Do for Your Business

Non-Fiction - Business/Finance
110 Pages
Reviewed on 06/28/2018
Buy on Amazon

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Author Biography

Nkosinathi Kinqa was born in the Eastern Cape in South Africa to a Xhosa family , grew up in farms until he was fifteen years old. He enrolled for primary school education in farm schools and later moved with his parents to a small town surrounded by farms known as Dordrecht. Later on in his life , he left Dordrecht in order to enrol for secondary education in a homeland which was known then as Transkei. After finishing his high school education , he enrolled for a B.A Degree at the University of the Western Cape and later on enrolled for the Post-graduate Diploma in Organisation and Management at the University of Cape Town. On the 24 December 2017 , he published his first ebook on Amazon " A Comprehensive Training Guide to Facebook Ads ".

    Book Review

Reviewed by Darin Godby for Readers' Favorite

A well written detailed book, A Comprehensive Training Guide to Facebook Ads: Discover what Facebook ads can do for your Business gives the reader much insight into Facebook and how it works. This book enables the reader to understand the Facebook Ads Basics, how to set them up step by step and have creative strategies. Detailed descriptions concerning the function of Facebook as well as its ads are a huge hit. It is a proven fact that people spend a considerable amount of time on Facebook, so when an ad appears, many people can be reached for a minimal investment. There are step by step instructions on how to accomplish this and to have a successful Facebook ad. Additional in-depth information is given on how to use the ads manager and how to design a specific target and agenda.

Author Nkosinathi Kinqa does a beautiful job of explaining how a person can use Facebook ads to generate additional traffic flow to their site and, in return, exposure and profitability. This is without question a tremendous hands-on tool, which would benefit anyone that desires to drive additional traffic to their Facebook page. There is a chapter on what to do and not to do that breaks things down in a very simplified manner, leaving little question about expectations. Listed are premium services that one may consider making their Facebook post easier to maintain. In conclusion, there is an excellent list of resources that Kinqa lists at the end of the book. These tools are well worth the investment to have such a valuable resource to build an individual's Facebook awareness.

Jack Magnus

A Comprehensive Training Guide To Facebook Ads: Discover What Facebook Ads Can Do for Your Business is a nonfiction business education book written by Nkosinathi Kinqa. Most of us are familiar with using Facebook for interacting with friends, but it can also be an invaluable advertising tool for small businesses and entrepreneurs. In his book, Kinqa sets out the basics of Facebook marketing including what Facebook ads actually are and how retargeting works. He gives the reader step-by-step instructions on accessing the Facebook Ads Manager and setting up different types of ads. He helps the reader set up a Basic Page Post and create basic ads, and he also discusses how to customize the audience who will receive your ads. Kinqa also introduces the Facebook Pixel, which works as a cookie to help you retain viewers of your site for future marketing efforts. Kinqa also includes a chapter on marketing “Do’s and Dont’s” and a list of recommended resources.

Nkosinathi Kinqa’s A Comprehensive Training Guide To Facebook Ads: Discover What Facebook Ads Can Do for Your Business is a well-written and informative book that clearly delivers on its promises. Kinqa’s presentation of his material is professional and well-organized, and he expertly steers his readers through what could otherwise be some confusing and Byzantine processes. He makes setting up Facebook ads easy with his clearly stated instructions, and his presentation of the benefits of Facebook advertising is eloquent and persuasive. I was particularly fascinated by the Facebook Pixel and the way an advertiser can customize their audience and finely adjust the amount of money invested to reap maximum benefits. My only wish for inclusion in a future edition would be illustrations showing the Facebook screens he describes, which would enable readers to forgo having to have Facebook open at all times while reading his book. A Comprehensive Training Guide To Facebook Ads: Discover What Facebook Ads Can Do for Your Business is recommended.

Sarah Scheele

A Comprehensive Training Guide to Facebook Ads: Discover What Facebook Ads Can Do for Your Business by Nkosinathi Kinqa is an easy-to-use introduction to the world of Facebook advertising and remarketing. Created with a relative beginner in mind, this well-written guidebook is logically structured into 4 sections that cover Facebook advertising from the complete basics to more advanced stages, with tips and strategies to get the most out of this huge and influential social site. Along the way, there are detailed walk-throughs of the ads manager, a helpful series of case studies so you can see Facebook advertising in action, a chapter with links to premium resources to help analyze and automate your ads, and a checklist of dos and don’ts.

Streamlined information all in one place, A Comprehensive Training Guide to Facebook Ads will save you countless hours. If you’re interested in doing Facebook ads, this book is a must-have. The training is truly comprehensive and took me from beginner to confident in just 20 chapters. Nkosinathi Kinqa begins with the basics of how to start a Facebook business page and walks you through every step of the process—how to find the ads manager, how to create ads, how to target and remarket ads, and the different kinds of objectives for your ads. The book showcases the endless possibilities of Facebook’s platform, whether you want more website traffic, lead generation, more page likes, all of those at once, or even more. With a friendly and straightforward style similar to “how-to” tutorials on YouTube, this guidebook leaves readers with the tools they need to pursue Facebook marketing plans in future.

Vernita Naylor

Social media is the rave. There are many social media platforms and more are being created every day. Social media allows us to connect, engage, and is designed to help make our lives better. But if you are a business owner or have something exciting or special to share, think about placing a Facebook ad. In this book, A Comprehensive Training Guide To Facebook Ads: Discover What Facebook Ads Can Do For Your Business by Nkosinathi Kinqa, you will be given detailed information behind the how, what, when, where, why and who of this social media giant.

Despite the fact that millennials say Facebook is mainly used by the Baby Boomer generation, it still creates the connection, engagement and communication that is needed to inform people of all ages about what you have to offer. This book is beautifully laid out in four easy to read sections, from Facebook Ad Basics, Step-by-Step, and Ad Strategies, to Additional Tips to Consider consisting of twenty chapters that will fully educate the reader. This book is so self-contained that you can go to any chapter within the book based upon your specific needs.

It is important to learn from others that have already blazed the trail, especially in marketing efforts that can eventually become so expensive. As business owners, we depend upon experts like Kinqa to help us to determine the best practices, especially for social media marketing. What I loved and enjoyed about this book was the Do's and Don'ts, Premium Social Media Platforms and Services, Case Studies, and Frequently Asked Questions (FAQs) including webinars, and training resources. If you're a business owner or looking to promote a special event, make this book a part of your library.