Anticipate Failure

The Entrepreneur's Guide to Navigating Uncertainty, Avoiding Disaster, and Building a Successful Business

Non-Fiction - Business/Finance
185 Pages
Reviewed on 08/22/2022
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    Book Review

Reviewed by Essien Asian for Readers' Favorite

Over the years we have seen great ideas arrive in a flurry of fanfare but disappear without a trace, much like the vaunted liner, The Titanic. Netscape and MySpace are prime examples of this. They were applications ahead of their time but rather than maintain the lead in the market share, they both slipped into the annals of history without any warning. Anticipate Failure by Lak Ananth looks at why ideas like these were allowed to die and what could have been done differently to prevent it. The ideas and businesses discussed here are market leaders and game changers whose downfall has not been satisfactorily explained until today. As the boxing great Mike Tyson once said, "Everyone has a plan until you get punched in the mouth" - read on and discover how to survive the punch in Anticipate Failure.

Anticipate Failure is a self-help book that is way ahead of its time. The examples used in the book are trendsetters that have made inroads in their given fields and are still creating technology defining products to this day. Lak Ananth expresses his point of view in a clear and concise manner. The research that went into this book is extensive. It is nice to see that possible alternatives to the proffered solutions are discussed as well as the downsides one can expect from not treading the beaten path. Anticipate Failure should be a handbook for every business, both established and aspiring startups. In the cutthroat world of business we find ourselves in today, the long-term survival of any business is dependent on its ability to anticipate and adapt to setbacks.