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Reviewed by Roy T. James for Readers' Favorite
Effective Business Communication by Scribendi introduces communication as a simple thing, a message that is sent between two parties, the sender and the receiver. However its prime importance is substantiated by a few real life examples like the BP oil spill, where failure of communication led to disastrous consequences. Thereafter, the book gives an excellent treatise on the different aspects of communication and the multitude of ways we can achieve each of them, like various techniques of the basic element of communication, listening. Other topics of importance, like tone, simplicity and consistency are then considered. In conclusion, a communication plan is given as an example, incorporating all that was discussed. And a good array of web references is there to make further studies quite easy.
Through this highly intuitive discussion, Effective Business Communication by Scribendi empowers the reader in using one's talents in a productive manner. As George Bernard Shaw says, the biggest problem we have when communicating is the belief that we’re doing it well or at all. By clearly laying down the aims in the beginning itself, this and other unfruitful use of time and energy can be avoided. Writing tips are provided with each topic and discussion, clearly illustrating the use of the discussed topics. This book can thus serve as a helpful tool in practice too. In short, this book is not only for an appreciation of the importance of communication and areas in which one can improve, but also for assistance in achieving it practically too.
