From Rebel to Radical Innovator

Leading the Transformation through Circularity

Non-Fiction - Environment
284 Pages
Reviewed on 05/16/2025
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Author Biography

Albin Kaelin is the founder, owner and CEO of epeaswitzerland since its foundation in 2009 and has driven the development and implementation of the Cradle to Cradle® design concept in various areas of the company. As early as 1993, he initiated the development of the Climatex® product line, which produced the world's first Cradle to Cradle® products.

Awards: Honored with over 30 awards since 2022, including IE 100 Award- 2024 and 2025 Albin Kaelin - Most Innovative CEO of The Year testify to his leadership and innovative spirit.

References: THE EUROPEAN Climate Change: “A book for the businesses of tomorrow”

Author:

Come across the transformative insights of Albin Kaelin, an industry leader with over three decades of development in sustainable practices. In From Rebel to Radical Innovator: Leading the Transformation through Circularity, Kaelin exhibits a transformative blueprint for businesses, guiding them towards a circular future.

With 38 groundbreaking innovations—36 of which have been successfully implemented, 2 remain unsolved—Albin Kaelin has worked with hundreds of companies selected are 57 pioneering companies across various industries, delivering 60 compelling case studies. His wealth of experience offers invaluable guidance for businesses seeking long-term environmental and economic benefits while saving resources.

Key Highlights
→ Expert Guidance:
Gain insights from his 30+ years of leadership in circularity and sustainability.
→ Circular Thinking:
Learn how to drive the shift from linear to circular business models, fostering innovation and saving resources.
→ Management Transformation:
Explore strategies to reshape management systems and lead companies towards sustainable success.
→ Consumer Engagement:
Understand the critical role of consumer involvement in driving shared responsibility for sustainability.

    Book Review

Reviewed by K.C. Finn for Readers' Favorite

From Rebel to Radical Innovator by Albin Kaelin is a compelling guide to sustainable business transformation through circularity. This is a book that draws on decades of experience and a legacy of international recognition as Kaelin provides a practical and visionary roadmap for rethinking traditional industrial practices. Grounded in cradle-to-cradle principles, this book empowers companies to embrace circular innovation and redesign systems that benefit both the economy and the environment. From shifting mindsets to implementing proven tools and strategies, Kaelin encourages business leaders to become pioneers in the global sustainability revolution. His insights help forge a path where industries move from extractive to regenerative, shaping a resilient future for all.

Author Albin Kaelin writes with a clear passion for making the future a better place, both in business and in our lives in general, and it’s that genuine spirit of wanting to do good that makes this book so appealing. It’s warmly penned and well organized to offer a powerful manual for business leaders of all kinds who are seeking to turn sustainability into a competitive advantage, and ultimately a quality that will help them last in a rapidly changing world. It’s clear that Kaelin has a lot of experience, and this has led to innovation and bold thinking that is explained in accessible and practical ways so that leaders can begin implementing these principles pretty much straight from the book. It makes for an enthusiastic and empowering read that is visionary yet practical, translating complex sustainability concepts into effective, actionable change. Overall, I’d certainly recommend From Rebel to Radical Innovator as a rare gem that inspires businesses to become environmental stewards without compromising growth, which is much needed in today’s world.