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Reviewed by Karen Pirnot for Readers' Favorite
Authors Lori Culwell and Katherine Sears have written a marvelous 'How To' book for writers wanting to know how to get their book known to the public. In "How to Market a Book", the reader is exposed to the various facets of marketing. First, the necessity of the author's personal involvement in marketing is stressed as a critical factor. Then, the reader is introduced to how to set up a good website in order to begin to market the finished book. Social media profiles such as Facebook, Linkedin and Twitter are explained and the reader is tutored and given additional links in order to begin to weave through the fog of entering social media profiles in order to entice readers. For those needing to place their books on the various booksites (Amazon, Barnes and Noble, Boodreads, Library Thing, Shelfari), there are step-by-step instructions as to how to get on the sites, develop an author page, add a blog and then take care of managing their sales.
The clarity of the book will be a joy for readers not readily familiar with the navigation of social media networking. For readers unfamiliar with things such as hashtags, symbols and retweeting, there are explanations of the importance of keeping track of who is following your posts and how to "unfollow" those not positive in contributing to your own marketing goals as an author. In case there are disbelievers, the authors have given a personal experience. They wrote a fiction novel, self-published it and by using the techniques described in the book were able to get a major publisher to buy the book and re-release it.