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Reviewed by JP Bary for Readers' Favorite
The title of Anmol Jain’s book "Instant LinkedIn Customizations How-to" seemed a bit strange to me. But as someone who has been more of a tourist than a pioneer in the landscape of social media I was prepared for the language to sound a bit strange. In the end, however, the title turned out to be remarkably succinct: this is in fact a how to manual that helps you customize and use your LinkedIn account in a few short steps. Jain shows you how to customize your LinkedIn profile by selecting a vanity url, personalizing your headline, and adding links, video and other files. He also provides useful tips showing how to use interest groups and direct messages to make contact with people you couldn’t otherwise gain introductions to and share longer messages than regular messaging channels allow.
Much of his attention is focused on using LinkedIn for job searches, making use of advanced searches and the jobs sections in groups and he provides useful tips on how to write and receive recommendations and search for companies. But he also shares more general thoughts on becoming more “popular”, with ideas about joining in discussions, sharing status and posting status reports to Tweets to Facebook. He also provides instructions for backing up your LinkedIn connections and integrating them into other means of communication and social media platforms. As Jain points out (and we all inevitably learn), LinkedIn is designed so that your connections will grow by themselves. But he provides concise, practical and useful ideas about how to cultivate and focus on that growth. Despite its rather wonky sounding title, this book is clearly written, relatively easy to follow and keeps its focus on practical and readily implemented steps you can take to become a LinkedIn power user. In less than an hour, my LinkedIn presence went from muddled to polished.