Just Sign Here: How to Sell Your Knowledge, Experience and Advice to People Who Don't Know They Need It by international best-selling author Rob Cuesta is a valuable book on the art of selling. And not just products, but the selling of ideas and expertise. Throwing away the typical myths that have been passed down over the years, Cuesta details how the reader can push their services to the next level. Geared toward those selling professional services and ideas, Just Sign Here is nonetheless a boon to anyone in the sales industry, whether it is through a more traditional manner or not. It unlocks the secrets to closing the deal and shows the reader how to come off as genuine instead of salesy and off putting.

Just Sign Here by Rob Cuesta is a valuable read, including psychology and filled with exclusive information as well as online workshops that really help to cement his advice. Cuesta's writing is relatable and easy to understand and implement. An experienced professional advisor, Cuesta never comes across as condescending and really breaks down his advice step by step in a way that sticks in the reader's mind. I found Just Sign Here to be potentially helpful in my own line of work as a writer, and I can see it really changing the way I view getting my work out there in an organic way. With such a wealth of information provided, I definitely plan on coming back to Just Sign Here again and again, and I hope other readers do the same. Great book!

Just Sign Here: How to Sell Your Knowledge, Experience and Advice to People Who Don't Know They Need It by Rob Cuesta is a nonfiction self-help book that teaches the reader to sell their skills and expertise, especially to those who don’t even know they need the services. Everyone knows that selling a service — consulting, coaching, mentoring, etc. — can be the most challenging thing because buyers can’t see the service, they can’t touch it, and they can’t own it. From pitching to determining the real value of the service being put into the market are elements that appear to the marketer or the expert as challenging and daunting. But Rob Cuesta says it shouldn’t be so. With more than twenty-six years sales experience, he offers groundbreaking advice that will allow readers to sell just about any kind of service to anyone.

In this book, I found very insightful and powerful lessons. The first one was: “Go find a market that is hungry for what you do, rather than trying to sell to people who don’t need it or—worse still—have their own in-house team!” Another surprising lesson, one that hard-core marketers hardly consider is: “It’s easy to sell people what they want, but if you want to sell them what they need you have to show MASSIVE value compared to the price.” There are many such insights and pieces of advice in this book for anyone who wants to increase the sales of their services. Just Sign Here: How to Sell Your Knowledge, Experience and Advice to People Who Don't Know They Need It is written in clear and easy-to-read prose. The author’s confidence comes across very well, and there is no doubt that he is an authority in this arena. If you have a service to sell, start with this book.