Live in Entrepreneurial Freedom

The How to Guide for Aspiring Midlife Business Owners

Non-Fiction - Business/Finance
220 Pages
Reviewed on 06/25/2019
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Author Biography

A year 30+ year history of successfully owning, building, running and exiting 17 businesses spanning 8 different industries lead me to becoming an...

Innovative Business Leader with an impeccable track record of propelling growth and turnaround performance in small and mid-market companies across diverse industries. Strong financial and risk management acumen, and hands-on knowledge of team leadership principles to elevate performance in competitive environments.

Business Strategy and Execution - Propels multimillion-dollar asset gains,. Built $100M enterprise from start-up, with return on investment exceeding 170%. Identified market niche, and acquired/served more than 2500 clients.

    Book Review

Reviewed by A. L. Peevey for Readers' Favorite

Charles M. Alexander’s Live in Entrepreneurial Freedom is not just a how-to book. Yes, he outlines the steps middle-aged would-be business owners should take to begin such an endeavor. But, he has also included many nuggets of wisdom based on his 40+ years of experience in starting a variety of businesses. In addition, he describes a series of emotional characteristics that many middle-aged people have developed as they have lived their lives and which will make them apt to be successful at business as opposed to young business owners who may have a talent for creating successful businesses but lack the emotional maturity and patience to succeed as well as they could. Mingled with the author’s astute and experienced approach to entrepreneurship, not to mention the degrees he has earned, are some of his personal triumphs and tragedies, and these only add to his credibility.

Live in Entrepreneurial Freedom is written in several styles, both formal and conversational, which make it much more of an enjoyable read and study guide. Textbooks can be dry if necessary work, but Charles M. Alexander, or Charlie as he is known, has written a book that makes learning about entrepreneurship much more palatable. The encouragement given to business starters is priceless and presented in a practical format. The “freedom” in the title is emphasized, and while success is not guaranteed, the inspired and straightforward guidance given in this book certainly lays down a foundation for anyone who wants to take a chance at being their own boss! A a gem of a book.

Sandy Masia

Approximately 50 percent of businesses fail by year five, and 66 percent more by year ten. Charles M. Alexander contends that the reason for this is mostly poor practices, a lack of knowledge, maturity, sound advice and guidance. In Live in Entrepreneurial Freedom, he offers guidance, advice and knowledge accumulated over three decades of experience in building, sustaining and exiting businesses. What we have is a comprehensive book from an expert-generalist which is flexible enough to meet the needs of different aspiring entrepreneurs. With his audience being midlife aspiring entrepreneurs, and understanding they don’t have time to trial-and–error their way through businesses, the author offers time-saving, pain-saving guidance and support. He doesn’t want to see his readers become part of the failing business statistics.

Despite its midlife audience, Live in Entrepreneurial Freedom can be read by anyone who has the seriousness and the maturity to start a business. This book is clear and honest. Charles M. Alexander delivers his lessons in a conversational, intimate, open, mentor-like way that engenders trust, understanding and confidence. He does not pretend that this book will impart all the decades of knowledge he has accumulated so he offers, as a part of this book, crucial pointers and an introduction to support communities and a companion program. Charles M. Alexander’s Live in Entrepreneurial Freedom is professional, wise, and will equip you with the knowledge, habits and confidence you need to be successful. I don’t think you could go wrong here. The author has the experience in life and business, and the credentials to back him. He offers all this in an easy to follow manner, with the passion and love of a teacher. Terrific stuff.

Lesley Jones

If you thought that by the time you reached middle age, your chance of starting your own business was nothing more than a pipe dream, then think again. Throughout this comprehensive guide, Live in Entrepreneurial Freedom by Charles M Alexander, you will be mentored by a life-long entrepreneur in every aspect of business, from the skills you need to learn, the science behind successful marketing, how to launch your business to ensure that it not only succeeds but expands, plus much, much more. You will gain clarity and awareness of the questions you need to ask yourself before starting, so you are completely prepared beforehand. This book will not only dispel the myth that middle-aged people should not contemplate self-employment, but explains why you may be at the perfect stage of your life to begin and succeed long-term.

This extensive guide into starting a business is so refreshing and vital for anyone considering starting a new business. The author not only tackles obvious issues such as choosing your business and getting it off the ground, but he discloses the secrets that have made him a successful entrepreneur. I loved the conversational style of the book and also the techniques he gives to ensure that you are ready mentally, emotionally and financially to succeed and grow your business. I particularly thought the section on emotional intelligence and the use of NLP when dealing with clients, employees and partners superb. The author gives real-life examples and the brilliant nuggets of wisdom called 'Charlie-isms’ throughout such as, ‘It doesn’t matter what you say, it matters what they hear’. I do not think he left any new business stone unturned. Live in Entrepreneurial Freedom by Charles M Alexander is so easy to follow and understand and is probably the most detailed guide I have read. Highly recommended.

K.C. Finn

Live in Entrepreneurial Freedom: The How to Guide for Aspiring Midlife Business Owners is a work of business advice penned by author Charles M Alexander. Taken from the author’s true life success in the entrepreneurial field, this short but succinct volume of advice provides a lifeline for middle aged people who have worked all their lives but now want to branch out and be their own boss. Whilst the specific details of what business you want to run are left up to you, author/narrator ‘Charlie’ will take you through the emotional and psychological struggles that you might not have considered, exploring the concept of business freedom through an experienced lens.

Readers could be misled in thinking that this business book will be all facts and figures, but should be prepared for it to be a psychological and forward-looking consideration before such basic financial matters are addressed. Charles M Alexander, as both an author and an entrepreneur, writes from a very personal perspective on what he considers to be the truly difficult areas of running your own business, which are often not related to the actual financial facts at all. Many different topics of management, confidence and self help are covered in a compassionate style, so as to relate to aspiring business owners without frightening them away, but also serving as a useful warning for what to expect on the journey ahead. Live In Entrepreneurial Freedom is a book that delivers realistic expectations of the future in a carefully considered form, and is sure to help realists who wish to succeed.