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Reviewed by Arya Fomonyuy for Readers' Favorite
Riding for the Brand by Lawrence H. Lee is a beautifully written autobiography that follows the author’s life from the turbulent years of WWII, seeing him through his early careers to becoming the Chairman of the Board of Western Airlines. In this autobiography, the author notes that, at sixteen, he’d had two jobs that could be featured in a resume and expresses his earliest interest in aircrafts. No wonder he worked hard to secure a job with Western Airlines, which he helped rescue from bankruptcy. In this book, readers encounter a visionary, a powerful leader, and they share in the many lessons from the author’s life. The writing is filled with wisdom and leadership insights that can help anyone create winning strategies and leadership skills.
Lawrence H. Lee’s autobiography is both informative and entertaining, a story that features historical references and a vivid setting. Readers are introduced to someone who says things with honesty and an unusual sense of humor. There are very interesting and humorous elements in the narrative that will delight readers, such as when he had to lie about his age to get a job at Western Airlines in Salt Lake. Riding for the Brand is well-structured, and the author delves directly into the story without wasting the reader’s time on much backstory. The narrative voice is clear and compelling, perhaps a reflection of the man behind the words. I couldn’t stop reading and I was so interested to learn the secrets behind his success.