Sales and marketing are two of the most significant aspects that can determine the success or failure of any given business. With over twenty-five years of experience in sales, selling computer software, technology, and other professional services, working with global giants such as IBM, American Express, Bank of New York, and British Airways, business consultant, coach, and trainer Oreste J. D'Aversa offers readers with little to no experience in sales some fundamental tools to help them sell their products and find success in their business endeavors. Selling for Non-Selling Professionals© is a must-read for anyone seeking to hone their sales and marketing skills and achieve their financial goals. In this book, D'Aversa provides exercises, shares in-depth knowledge about the dos and don'ts of sales, and gives specific insights on improving problem-solving skills.

Selling is both an art and a science and Oreste J. D'Aversa utilizes his decades of experience to showcase that through Selling for Non-Selling Professionals©. If you're a budding entrepreneur or someone working in the sales or marketing sector, this is a book you do not want to miss out on. D'Aversa covers every aspect of sales, including showing how to present your marketing offer, preparing a marketing and sales plan, and advising how to use different social media platforms and other ways one can promote a product. The book also contains helpful information on how to handle objections or close a sale. I found this to be an illuminating read and recommend it highly to anyone in the sales or marketing sector.

Selling for Non-Selling Professionals© targets salespeople and aspiring salespeople. Oreste J. D’Aversa owns a small consulting service business. He has more than 25 years of experience in sales. D’Aversa knows many people dislike selling but recognizes it is critical to all business endeavors. He provides exercises for readers to complete, so they can immediately apply the principles covered to their situation. The book ends with a list of small business resources, including a description of each and their Internet address.

Selling for Non-Selling Professionals© provides extraordinary value for all salespeople, whether new to or experienced in sales. Oreste J. D’Aversa explains his principles in short, easy-to-understand paragraphs, which make it fun to learn about selling. I found the exercises especially useful because they help cement what readers are learning and apply their new knowledge to their lives. Readers do not have to be salespeople to find this book beneficial. The principles that D’Aversa covers apply to all aspects of human endeavors, valuable to everyone, whether in sales or not. I recommend this book to anyone who wants to increase their sales skills or learn how to market themselves, their product, or their services.