The Human Sales Factor

The H2H Equation for Connecting, Persuading and Closing the Deal

Non-Fiction - Business/Finance
136 Pages
Reviewed on 09/23/2022
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    Book Review

Reviewed by Diana Lopez for Readers' Favorite

We are all salespeople. From the moment we try to convince someone to do something, we are immediately talking about exchange and benefits. The skills required to be a salesperson are more indispensable than ever. We currently have to interact via virtual conferences, distance training, and other media. That's why it's necessary to learn how to make yourself stand out. The Human Sales Factor: The H2H Equation for Connecting, Persuading and Closing the Deal focuses on distinguishing the difference between persuasion and influence. Using this technique, we can be part of any activity successfully by using the right approach. Lance Tyson explains that it is first necessary to connect with ourselves. Among his tips on how to be a good salesperson, he explains communication skills. He draws on his years of experience in sales and emphasizes the ability to adapt. This guide will help you to have the right skills to grow personally and professionally.

Lance Tyson uses amusing examples to illustrate his points, which is why his ideas are easy to remember. He also uses simple diagrams that are easy to understand. His manner of expressing himself confirms that he is an excellent salesman because he maintains your interest. I found it revealing that Tyson not only focuses on action. He explains that it is necessary to maintain self-control and to know how to express emotions at the right moment. Having a sustained commitment includes being able to communicate even when under pressure. The author conveys information in a fluid style and for this reason, I believe that The Human Sales Factor will help people improve their selling skills. I also recommend it for those starting a new job because the advice will teach the reader how to develop socially in a natural way.