The Ultimate Fundraising Case Study

12 Swipe-Ready, Real World Lessons Even the Smallest Nonprofits Can Use to Raise Big Money

Non-Fiction - Business/Finance
188 Pages
Reviewed on 11/26/2017
Buy on Amazon

Author Biography

Dan Magill is a professional copywriter and marketing consultant, and a fundraising marketing expert. He works with nonprofits as well as businesses to help them grow their revenues, generate more leads and new donors, and nurture and develop relationships with existing customers and donors through direct response copywriting and marketing.

Dan has written emails, SEO blog and website content, sales and landing pages, lead generation content such as eBooks and opt-in pages, case studies, direct mail, event marketing, and more. He has helped launch fledgling nonprofits and has worked with established ones.

He works as both an implementer and a strategist, able to create marketing plans for clients and then implement them with written content that always puts the donor first. Dan believes in doing what works, not what’s popular or trendy.

Dan had the honor of being the principal copywriter for all the marketing content produced for the successful Hetauda House campaign. He continues to work with Friends of WPC Nepal, the organization that uses the Hetauda House now that it’s been built, as well as other nonprofits around the world.

And while he also writes marketing and copy for businesses, his primary desire is to devote all his time to helping nonprofits that do humanitarian work raise the funds they need to successfully accomplish their world-changing missions. He cares about justice, freedom, empowerment, goodness, and mercy, and has little patience for apathy, cynicism, and myopic thinking.

    Book Review

Reviewed by Arya Fomonyuy for Readers' Favorite

The Ultimate Fundraising Case Study: 12 Swipe-Ready, Real World Lessons Even the Smallest Nonprofits Can Use to Raise Big Money by Dan Magill is a book for readers who are interested in raising funds for an organization or a project. In this powerful, groundbreaking work, the author offers strategies that really work in growing a fundraising exercise and transforming it into a thing of great success. You can actually make the best of fundraising, find the strategies to motivate volunteers, turn failures into successes, and maximize your campaign for great positive results. Along the way, the author offers very insightful tips and practical step-by-step advice on how to determine what would work for a campaign, clarifying why social media fundraising doesn’t always work, and giving readers the instruments and knowledge they need to move from merely running a fundraising campaign to actually making sure their Non-Government Organization grows and becomes stronger.

Written in a popular, upbeat style and in a no-nonsense and compelling tone, this book is crafted to answer the many questions that readers grapple with when it comes to raising funds. I loved the fact that Dan Magill doesn’t waste his readers' time with vague explanations and fluffy writing. He talks about what readers need to know and does so in a language that is clear and down-to-earth. The Ultimate Fundraising Case Study: 12 Swipe-Ready, Real World Lessons Even the Smallest Nonprofits Can Use to Raise Big Money is one of the books you need to read before you start thinking about your fundraising project. You’ll learn from an expert in the area and get a lot of examples and real life situations to inspire you. This is the best thing I have read when it comes to fundraising.