Leading in a Social World

Stop social media marketing and build social capital instead.
By R. Aaron Templer

In Leading in A Social World, R Aaron Templer turns our perception of social media marketing on its head. He considers social media the area of leaders and customer service, not marketing. He sees building social capital as a leadership skill, and the goal of...

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Lions in the Grass

A Marketing Insider's Guide to Mass Persuasion (and why you want the Sh!t you want)
By Bill Morrison

Lions in the Grass: A Marketing Insider's Guide to Mass Persuasion (and Why You Want the Sh!t You Want) by Bill Morrison is an essential marketing book that teaches you about the dark art of emotional manipulation. Bill Morrison explains how emotional exploiters like marketers,...

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Leading YOU

The Power of SELF-LEADERSHIP to Build Your Executive Brand and Drive Career Success
By Brenda Bence

Leading YOU: The Power of SELF-LEADERSHIP to Build Your Executive Brand and Drive Career Success by Brenda Bence is one of the best books on leadership I have read since 7 Habits of Highly Effective People by Stephen Covey. It is an incredible tool for...

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