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Reviewed by Vincent Dublado for Readers' Favorite
Competing on Thought Leadership: How Great B2B Companies Turn Expertise into Revenue by Robert S. Buday is an informative and strong lesson in content marketing. It guides you step by step in the process using the elements of talent, experience, and interest to face the biggest questions in the minds of your target audience. The approaches contained herein give you a broad idea of what thought leadership is and what it is not. It has nothing to do with bylines, viral videos, and sales reports. What you get here are lessons on unique ideas that are feasible in execution as they are rooted in careful studies and research. Thought leadership at its core is thinking outside the box and a skill that you develop with a heightened awareness of the market’s wants and needs.
Competing on Thought Leadership is the marketing book that many of us don’t expect but absolutely need. You will like the way Robert S. Buday delivers his no-nonsense take on thought leadership strategies that yield results and are not just the types that look good on paper. Buday has an appropriate point of view and he doesn’t use the term as business jargon merely to cover the zeitgeist of the industry. He defines customer challenges and points out the best ways to overcome them. The book rolls out innovative ideas that are important for both consumers and B2B companies. These strategies are not forced, and it is up to you to make them flow. This book is a must-read for everyone who wants to inspire their consumers and take their business to a whole new level to stay relevant in the competitive marketing jungle.