This author participates in the Readers' Favorite Free Book Program, which is open to all readers and is completely free. The author will provide you with a free copy of their book in exchange for an honest review. You and the author will discuss what sites you will post your review to and what kind of copy of the book you would like to receive (eBook, PDF, Word, paperback, etc.). To begin, click the purple email icon to send this author a private email.
This author participates in the Readers' Favorite Book Review Exchange Program, which is open to all authors and is completely free. Simply put, you agree to provide an honest review an author's book in exchange for the author doing the same for you. What sites your reviews are posted on (B&N, Amazon, etc.) and whether you send digital (eBook, PDF, Word, etc.) or hard copies of your books to each other for review is up to you. To begin, click the purple email icon to send this author a private email, and be sure to describe your book or include a link to your Readers' Favorite review page or Amazon page.
This author participates in the Readers' Favorite Book Donation Program, which was created to help nonprofit and charitable organizations (schools, libraries, convalescent homes, soldier donation programs, etc.) by providing them with free books and to help authors garner more exposure for their work. This author is willing to donate free copies of their book in exchange for reviews (if circumstances allow) and the knowledge that their book is being read and enjoyed. To begin, click the purple email icon to send this author a private email. Be sure to tell the author who you are, what organization you are with, how many books you need, how they will be used, and the number of reviews, if any, you would be able to provide.
Reviewed by Pikasho Deka for Readers' Favorite
Sometimes, companies get so hyper-focused on campaigns and sales that they inadvertently end up devaluing their own brand. In Customer First, Value Next, Mariusz Gromada proposes a model prioritizing customer needs that has a central decision-making brain and uses AI/real-time architecture by default. With traditional business playbooks becoming increasingly redundant, companies need to adapt and evolve to meet the demands of a changing market environment. According to Gromada, hyper-personalization is the key. Gromada's framework features four stages that include foundations, strategy, a practical action plan, and culture and proof. The book delves into the new banking system and shows why effective analytics is so important in today's corporate culture. Furthermore, it explores the scalability gap, the impact of generative AI, the customer's journey, omnichannel orchestration, balancing customer needs with business goals, and more.
Mariusz Gromada hit the nail on the head with his observation that many companies are losing customers in droves with their hyper-fixation on marketing and product sales to the extent that customer needs are almost secondary. Customer First, Value Next is a guide for all those aspiring entrepreneurs, business executives, and sales managers for whom satisfying the customer and providing a much-wanted product is the utmost priority. Gromada's data-driven approach is transformative, taking into consideration modern tools like AI that are readily available to almost all major business institutions. What I like about this book is that even though many of the concepts discussed here are somewhat complex, Gromada does a fantastic job of covering the topics comprehensively, using examples to back up his insights. Anyone working in the corporate world will find this guide immensely informative and illuminating.
