This author participates in the Readers' Favorite Book Review Exchange Program, which is open to all authors and is completely free. Simply put, you agree to provide an honest review an author's book in exchange for the author doing the same for you. What sites your reviews are posted on (Goodreads, B&N, Amazon, etc.) and whether you send digital (eBook, PDF, Word, etc.) or hard copies of your books to each other for review is up to you. To begin, click the purple email icon to send this author a private email, and be sure to describe your book or include a link to your Readers' Favorite review page or Amazon page.
This author participates in the Readers' Favorite Book Donation Program, which was created to help nonprofit and charitable organizations (schools, libraries, convalescent homes, soldier donation programs, etc.) by providing them with free books and to help authors garner more exposure for their work. This author is willing to donate free copies of their book in exchange for reviews (if circumstances allow) and the knowledge that their book is being read and enjoyed. To begin, click the purple email icon to send this author a private email. Be sure to tell the author who you are, what organization you are with, how many books you need, how they will be used, and the number of reviews, if any, you would be able to provide.
Reviewed by Suzanne Cowles for Readers' Favorite
Finding Your Crack in the Market: Secrets to Marketing Niche Dominance and Small Business Success by Ron Burgess is an educational nonfiction book that explores the many reasons why small businesses that find a niche market are successful. Small businesses are in between the size continuum of sole proprietors and big businesses and contribute 67% of jobs. However, they usually do not have publicly traded stock or a profit/ROI focus. In this country’s early days of the New World, trading products was important for exploration. Today we face competing with corporate super giants such as Wal-Mart in limited geography, which makes finding an untapped crack even more important. Burgess focuses on how to go deeper, specialize services to consumer demand and increase perceived value through quality. As a business consultant for thirty years and an experienced retail business manager, he defines market emplacement and the importance of building customer service relationships, and gives real world examples of successful businesses to back up his theories. By looking at the existing conditions and learning about the competition, a new market can be easily created. Innovation, packaging, offering customization can all help to expand small cracks.
Ron Burgess in Finding Your Crack in the Market: Secrets to Marketing Niche Dominance and Small Business Success lays out an easy to follow how-to manual in fifteen chapters with an index and bibliography for quick reference. His tried and true examples are the secret to exceptional small business success. If you are thinking about starting a business or want to grow an existing one, this book is a great guide to becoming a niche market leader. Burgess inspires the entrepreneurial spirit to soar high as the things that differentiate companies are not always Ivy League education or family wealth.