Non Obvious Megatrends

How to See What Others Miss and Predict the Future (Non-Obvious Trends Series)

Non-Fiction - Business/Finance
Kindle Edition
Reviewed on 09/01/2021
Buy on Amazon

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    Book Review

Reviewed by Erin Nicole Cochran for Readers' Favorite

Rohit Bhargava’s non-fiction business book, Non Obvious Megatrends, is a treasure trove of brilliantly predicted trends that are set to change the face of society, if not the faces of the individuals around us, although hopefully not in any literal sense. One of my favorite quotes within Non Obvious Megatrends is: “Trends can help us anticipate the future and change what we do and think.” And Non Obvious Megatrends does just that; it will ultimately and entirely change how you view the can’t-sit-still-for-a-second technological world that we’ve been living in for the past two decades or longer. Its narrative is sharp, witty and understandable.

After reading Rohit Bhargava’s Non Obvious Megatrends, I felt more intelligent. I doubt if my IQ went up, but what you feel about yourself is more important than the reality of what someone might put down on paper. One of the things that I really liked was that Non Obvious Megatrends is a continuously revised edition. By the time most authors put something out, it’s already outdated by however many months. To me, this felt very in line with what we’re seeing today as a society. Bhargava includes several advances in technology in other countries that many may not know. One that stayed with me was a “slow checkout line” in Scotland, designed to be used by patrons who are elderly or physically and mentally disabled so that they won’t be rushed by other customers. Another ingredient that always resonates with me personally is the use of quotes and newly coined terms. Some from bygone brilliant minds and those still present, bridging the past to the present. Rohit Bhargava’s Non Obvious Megatrends is a book you won't put down, and it’s one that you can count on to continuously be updated.

Gisela Dixon

Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series) by Rohit Bhargava is the 10th-anniversary edition of the highly popular Non-obvious Trend Report that first came out 10 years ago. In this book, Rohit explains how he came to observe the "obvious" predictions that people tend to make and what inspired him to come up with well thought out and researched "non-obvious" trends and predictions about the near future. This book is divided into three parts: the first part is dedicated to developing and analyzing the top five key mindsets to becoming a non-obvious thinker along with tried and tested tips and techniques on how to curate trends; the second part of the book is devoted to listing 10 megatrends of the future, what they are, and how they will impact various aspects of our lives in the near future; and the third part takes a look back at the previous trends that had been predicted, how they fared in reality, and some insights into how these reports were created in the past, among other things. There is also an author bio and further reading references provided at the end of the book.

Non Obvious Megatrends is a great book and an entertaining read at the same time. Although some of the material is technical with market trends, Rohit writes in a very interesting and interactive style with plenty of personal anecdotes and stories that make this a fun read. I appreciated the emphasis on the importance of traits such as curiosity and open-mindedness whose value extends far beyond this book. It's also interesting to read about future predictions and some of them, like Ungendering, certainly have the potential to be entirely transformative for society as a whole. All in all, the superb content and Rohit's engaging writing style make this book a winner.

K.C. Finn

Non Obvious Megatrends: How to See What Others Miss and Predict the Future is a work of non-fiction focused on the business world, penned by author Rohit Bhargava. As the title suggests, the work is specifically focused on the business benefits of catching onto those megatrends which often sweep the nation and the underlying factors which create and inform them. In this easy to access work, Bhargava simplifies this process and teaches readers to be more informed and thoughtful about the future by asking questions about the present, and showing how those thought processes can lead us to make predictions that do not seem obvious at first.

This is one of those excellent books in which all seems so obvious and makes perfect sense once you’ve read it, but often seems strange and foreign in its conceptual beginnings. Whilst many of us think of future innovation as the sole property of big think tanks and departments in huge businesses, author Rohit Bhargava actually reveals that being future-minded and making worldwide predictions can also have massive positive effects on small businesses too. The work is well organized to unpack these ideas with a plethora of easy to access examples and well-written trains of thought that even total business newcomers would be able to catch onto and utilize in their forward planning. It makes Non Obvious Megatrends: How to See What Others Miss and Predict the Future a highly useful guidebook that, once bought, is sure to be shared and reused again and again.

Astrid Iustulin

The tenth edition of a book is a great achievement, and it is even better when it presents an informative and compelling analysis. Rohit Bhargava's Non Obvious Megatrends is this kind of book. In the first part, Bhargava explains the five "key mindsets" that will help you become a non obvious thinker. In the second part, he makes his predictions for ten megatrends. He also adds explanatory examples that help you better understand the world. In the last part, Bhargava takes into consideration trends he explored in previous editions and includes both the successful ones and those that failed to last. At the end of Non Obvious Megatrends, what you have learned will empower you with the ability to "win the future."

Non Obvious Megatrends: How to See What Others Miss and Predict the Future is the right book for every curious reader. Whether you are an entrepreneur who wants to improve his/her business or a worried citizen who loves to understand and reflect on the reality that surrounds you, Non Obvious Megatrends will not let you down. It is agile as a handbook and, at the same time, accurate and inspiring as a study. Bhargava helps you discover new connections in events and behaviors you thought were only partially related or not related at all. New horizons will open in front of you with every chapter. In the end, you will be able to judge the world around you in full cognition of the facts. I believe the promise Bhargava makes when he tells his readers they can "win the future" is absolutely true.

Ruffina Oserio

Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series) by award-winning author Rohit Bhargava is a compelling book that will delight business-minded readers. In this book, the author predicts ten bold new megatrends that will define the business culture in the next decade. It is a book that offers readers the tools to identify trends, understand them, and determine how they can affect business in the future. While identifying some of the megatrends like the evolution of gender-fluid toys, holographic celebrities, and more, the author reveals his methods and techniques and shows readers how they can become experts in reading the signs of our time.

This groundbreaking book is filled with wisdom and insight. In Non Obvious Megatrends, the author shows readers how to understand what shapes the cultural landscapes of the future and how to stay ahead of the game by engaging in practical thinking. The writing is fluid and accessible to ordinary readers. Rohit Bhargava is a writer who knows the importance of research and how to bring the fruits of his research to readers in language that is easy to understand. This book is exciting and thought-provoking. The author invites readers to think beyond the obvious facts and to strip reality of all complexity. A good author knows how to communicate complex issues in a simple style and Rohit Bhargava does just that, engaging readers in a conversation about culture and how it evolves, and most importantly, how to evolve in business with the trends.