This author participates in the Readers' Favorite Book Review Exchange Program, which is open to all authors and is completely free. Simply put, you agree to provide an honest review an author's book in exchange for the author doing the same for you. What sites your reviews are posted on (Goodreads, B&N, Amazon, etc.) and whether you send digital (eBook, PDF, Word, etc.) or hard copies of your books to each other for review is up to you. To begin, click the purple email icon to send this author a private email, and be sure to describe your book or include a link to your Readers' Favorite review page or Amazon page.
This author participates in the Readers' Favorite Book Donation Program, which was created to help nonprofit and charitable organizations (schools, libraries, convalescent homes, soldier donation programs, etc.) by providing them with free books and to help authors garner more exposure for their work. This author is willing to donate free copies of their book in exchange for reviews (if circumstances allow) and the knowledge that their book is being read and enjoyed. To begin, click the purple email icon to send this author a private email. Be sure to tell the author who you are, what organization you are with, how many books you need, how they will be used, and the number of reviews, if any, you would be able to provide.
Reviewed by Lori M for Readers' Favorite
Only 22 pages into reading the book, author Brenda Bence already had me hooked. She challenged the reader to set a time for three minutes, and within that time frame, to write down everything you can think of that you CANNOT do with a paperclip. What a creative, stimulating thinking and writing exercise! Her point was that not long into the exercise you realize that you can do far more with a paperclip than you would have originally thought.
I like the title of Chapter 15, "Develop a Superiority Complex." In it, Bence points out that we already have assets that can help us build a terrific brand. I thought the cover graphic on the book was right-on-target for the book's title, Smarter Branding Without Breaking the Bank. It depicts a safe with door slightly ajar, and money poking out. Very clever.
In this book, the reader really can learn proven marketing strategies that they can put to use right away with little to no expense. The formatting, organization, development, and flow of the book were logical and easy to follow. Among the lessons you'll learn in this book include the chapters, "Frame Your Competition," "The Power of a Bull's Eye," and "Don't Just Sit There on Your Assets."
Anyone who is wanting to increase their market share, sell more products/services, or start their own business would benefit from reading this book. It's well-written, practical, and immediately implementable. I really enjoyed reading it.