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Reviewed by Nandita Keshavan for Readers' Favorite
Stress Free Internet Marketing For Businesses by John G. Kelly is a very comprehensive guide to internet marketing which gives clear advice on how to carry out internet marketing for businesses. It is written in a very easy to understand style and does not require the reader to have knowledge of IT jargon. It summarises a simple and effective approach to internet marketing and explains the reasons behind the suggestions given.
In seven useful steps, the main principles of the book are outlined. The book briefly explains what internet marketing is all about and then goes on to describe what would make a website effective. Also, the importance of social media and how to use social media websites is emphasised. The book recommends businesses to hire a professional to handle the technical aspects of generating web content. Nevertheless, in summarising the main concepts of internet marketing, it is providing simple information for business owners to grasp the overall approach without needing to know the technical details.
The information is realistic and at the same time it motivates people to achieve the desired goals of marketing. It also addresses the importance of getting reviews, of simplicity and freshness of content, and the importance of immediately making contact with potential customers who show an interest in the website. The process of marketing should be routine in order to gain more customers, and it should be varied. For this reason, the book also addresses telemarketing and marketing via other media such as yellow pages etc. It’s a great book for beginners and also more experienced internet marketers to get a comprehensive perspective on current internet marketing methods.