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Reviewed by Maria Victoria Beltran for Readers' Favorite
SWAP! Marketing Without Money by Therese Tarlinton is a gem of a book for small business owners to thrive in the post-pandemic business environment. The book has nine informative chapters. Therese believes that the most effective marketing strategy today is finding the right partners for your business and working together with them to leverage your brand. She provides readers with a step-by-step process to find the right partners, work with them, and create a successful business. She further discusses the actions that small business owners can implement to achieve phenomenal growth. The book is filled with ideas and insights on how to create meaningful partnerships without spending big, and the glossary of terms at the end is very helpful.
Therese Tarlinton’s SWAP! Marketing Without Money is a must-read for all small business owners and those who are planning to start a business in this technology-driven post-pandemic era. With over two decades in corporate marketing, manufacturing, branding, distribution, and working with top brands like United Colors of Benetton and The Block, the author is highly credible. From experience, she knows that for a business to survive and thrive today, the most effective marketing strategy is finding the right partners and strategically working with them to make your business a success, and it doesn’t have to be expensive. It’s fascinating to learn how she started her own business and turned it into the great success that it is today. Written in the first-person point of view, SWAP! Marketing Without Money is an easy, enjoyable, and informative read!