The 4Ps Framework: Advanced Negotiation and Influence Strategies for Global Effectiveness by Yadvinder S. Rana is a technical business book about cross-cultural management, inter-cultural communication, leadership amid a changing world, external negotiations and internal influence for surviving in a global economy. Throughout seventeen chapters, Professor Rana details: the dimensions and models of culture, national culture, religious influence on culture, decision-making theories, cultural communication, system 1 & 2 thinking, integrative thinking and creativity, basic and advanced negotiation strategies, the concept of leadership, influence and persuasion strategies, social network theory, etic and emic applications to cross-cultural studies, ZOPA, BATNA, power perception, game theory, neuroscience of personality and emotions, social axioms, luck, and risk. The book’s purpose is to formulate a theoretical framework for the structure of negotiation and how uncertainty and ambiguity can devastate international business transactions as they react to global change. Using the 4P stages (preparation, process, power perception, player perspective), people can respond to the fast-changing world of shrinking boundaries driven by China and India.

The 4Ps Framework: Advanced Negotiation and Influence Strategies for Global Effectiveness by Yadvinder S. Rana endeavors to challenge assumptions and form creative solutions in conflict resolution. Also explored are the motives and values necessary for ethics, fairness, trust, justice and self-control in cultural interactions. This technical book includes an extensive bibliography and is based on solid research geared toward the college student or international business representative. However, the model and techniques can be applied to any situation and the well-presented information is easily understandable to any layman.

The 4Ps Framework: Advanced Negotiation and Influence Strategies for Global Effectiveness by Yadvinder S. Rana is a guide that tells readers about the fast changing world where distances are becoming less and managers should be able to negotiate and motivate others in an uninterrupted environment. Negotiation and influence being the two sides of the coin is brought together in the book effectively. While negotiation is the means of getting what you want from others, influence is the ability to affect the attitude, beliefs and behaviors of others. The 4Ps - preparation, process, power perception and people will help everyone handle even the most complex negotiations.

The book is very useful and covers extensively and expansively the topics of negotiation and influence. Every stage of the 4Ps has been covered in detail. The diagrams representing the topics give more clarity to what the author is trying to convey. The book also throws light on the seven dimensions of culture and how people mistake culture to be the synonym for nation. There is much information and the author has put down facts and scores country wise in terms of both its cultural practices and values. The book also speaks about how religion shapes the culture of a place to a large extent. The author has packed a lot of information into the book with facts, figures and diagrams which help readers to comprehend the author's view points in a better way and with clarity.

How does one ensure continued relevancy in a very dynamic environment fueled by mass globalization? The 4Ps Framework by Yadvinder S. Rana is aimed at equipping you with the necessary knowledge and skills for successful negotiations and influence that will take your business to the next level in an environment where change is the only constant. Globalization comes with as many challenges as the opportunities it presents. The key is in ensuring you are always in touch with the requirements of this global village. Yadvinder S. Rana aims to offer realistic models and theories that stay relevant in the face of gross cultural integration through understanding the power of culture, without ignoring the other factors that play important roles when it comes to negotiation and influence.

The 4Ps Framework: Advanced Negotiation and Influence Strategies for Global Effectiveness by Yadvinder S. Rana is a very realistic book written to relate to the ever-changing global set up, hence the theories are bound to stay relevant in the face of changing global dynamics. Yadvinder S. Rana addresses, in great depth and detail, the challenges presented by globalization in as far as negotiation and influence are concerned, and presents practical solutions that will help one ensure that they are on top of their game at all times. His advice is globally applicable, unlike previous theories that were specific to particular countries and environments, and he takes into consideration all the factors that could affect influence and negotiation. The literature transcends geographical boundaries as these are becoming less relevant in the face of massive globalization. If you are looking for a way to improve your negotiation and influence with skills that will stay relevant in a dynamic, multicultural business environment, then this is definitely the book for you.

The 4Ps Framework: Advanced Negotiation and Influence Strategies for Global Effectiveness is a guidebook on international negotiation strategies by Yadvinder S. Rana. Designed for readers from every level – student to high managerial positions – this comprehensive guide discusses both existing and brand new theories on negotiation across a variety of cultures worldwide. Attempting to right the wrongs in the current approach to international business, The 4Ps Framework presents a new format to help those working in the sector to avoid the pitfalls of the clichéd, outdated ‘culture clash’ stereotype. The result is a four stage model that Rana explains, illustrates and contextualises alongside previous theories and relevant modern-day business examples, presenting a viable solution to the important issue of cultural relations in the business world.

What author Yadvinder S. Rana does in this volume goes far beyond simple business advice. The 4Ps Framework strives to smash the barriers of Western-dominated business research and education, making the world of negotiation a fairer place for those who are put at a disadvantage by outdated methodology. I am familiar with in-depth studies of culture and sociology, but a layman to the world of business, yet Rana bridges the gap with clear and easy to read information, and extremely helpful diagrams and page layouts that illustrate every important point made. I was most impressed by the Player’s Perspective stage of the framework, which encourages negotiators to show respect and understanding for not just general cultural differences, but human beings as unique individuals. I feel that anyone working in this field should own a copy of this enlightening and ground-breaking book.