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Sandra is a published thought leader in public relations strategy and audience connectivity. She has authored articles for “AdAge,” “PRWeek,” “PM360,” “Pharmaceutical Executive,” “Fox News” outlets, “WomenEntrepreneur,” and the “Journal of the American Dental Association,” among others. In her agency and corporate positions, and as co-founder of jacobstahl since 2003, Sandra has shaped communications strategies and campaigns for companies of all sizes, from leading multinationals to start-ups, as well as nonprofit organizations and academic institutions. Sandra is on faculty at the Brand + Integrated Communications graduate program at The City College of New York. She lives in New York and is married with three children.
Reviewed by Mamta Madhavan for Readers' Favorite
The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today by Sandra Stahl is an excellent read that is a good tool to help readers understand more about PR, especially those who are new to it. What is and what is not Public Relations? The book gives information about the topic using real life situations and personal experiences that bring the PR discipline to life. The author shares tools and techniques that will help to identify and define PR goals and also give good insights to promote business. She helps readers develop and nurture the mindset required for the art of PR, along with the skills required to execute it.
The topic chosen is fresh and unique, yet relevant, and the strategies and insights will help readers understand what exactly PR means. The PR profession is often misunderstood, but not after reading this book as it gives a clear picture about the fundamentals of the profession, making it easy for readers to better understand how to communicate with clients. The PR fundamentals shared in the book are insightful and will help practitioners as well as young people to have better conversations than before. I like the author’s approach to the topic; simple, easy to comprehend, and methodical. The book taps into all areas and will challenge readers to think differently so that it can help them to advance their careers. It is definitely a must-read for all those who want to understand the PR profession.
