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Sagan Morrow teaches busy, time-crunched solopreneurs how to build their own successful home-based businesses—without the overwhelm—through her online courses and business books at SaganMorrow.com. She specializes in productivity and action-oriented strategic planning.
Sagan has a decade of experience as a freelance writer and editor and hosts the Indie Author Weekly podcast. When she isn’t teaching solopreneurs or doing freelance work for her own clients, Sagan writes novels.
Reviewed by Hilary Hawkes for Readers' Favorite
The Business of Writing and Editing: Practical Tips and Templates for New Freelancers by Sagan Morrow is a practical and useful guide for anyone wanting to start up their own writing business. The author describes her own experience of writing from an early age, gaining various qualifications and work experience, and then setting up as a freelance home-based writer. The eight chapters cover the freelance lifestyle (what does a writer or editor actually do), taking the first steps to set up your business, what you need, strategies, business plans, finding clients, advertising and promotion, using social media, dealing with clients, quiet times and busy times, finance, training, and insurance considerations. In addition there is a very useful section on templates and checklists at the back of the book, covering many issues including business plans, marketing, proofreading, client contracts etc.
The Business of Writing and Editing is a very readable and clearly written guide. Sagan Morrow inspires the reader with her own experiences and insights into the life of a freelance writer. Her passion, dedication and the hard work she puts into her freelance career come across throughout as she seeks to inform and guide others who have the ability and dedication to make a go at setting up their own business. Those starting out may wonder what is the best way to start, whether any special qualifications are needed, where to find work, what fees to charge and how to deal with vacations or times of sickness when you are self-employed. The author shares her own experiences and other suggestions to show what is possible with a little hard work and persistence. The explanations of what needs to be taken into account and the careful business planning and strategies, as well as the customer skills and creative talent needed for this type of work are all realistic and sensible.
I especially liked her emphasis on maintaining a healthy work life balance, taking working from home as seriously as any outside job (and getting family and friends to take it seriously too) and maintaining the flow of work once things are up and running. A handbook to read and keep to dip into again from time to time. I recommend this as a motivating and informative guide that is full of practical tips and answers to the beginner freelancer’s important questions.
