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Bobby L. Butler is the founder of Bridge Publishers, LLC, an indie publishing company based in Lebanon, Tennessee. With more than 40 years of professional experience in sales, business, and leadership across seven industries — including FinTech, eCommerce, Talent Management, and Telecommunications — he writes to help ambitious professionals navigate the turbulent waters of career and life faster, with fewer setbacks along the way.
The Procrastination Solution is the first title in a planned series of self-help books for white-collar professionals, addressing topics such as emotional intelligence, critical thinking, growth mindset, and overcoming negative self-talk. Butler is also developing a 26-essay series on Medium that extends and applies the book's frameworks and is revising his earlier sales work into a forthcoming three-book series for entrepreneurs and solopreneurs.
His earlier published works include Sales Producer (1989), a time and territory management workbook, and The Sales Mentor (2003), a professional sales development guide. Across his career he has developed and co-developed 29 sales, management, leadership, and customer service training programs.
In his 70s, he writes to give back — sharing the experience, insights, and practical tools he wishes someone had handed him decades earlier.
Reviewed by Mansoor Ahmed for Readers' Favorite
The Procrastination Solution by Bobby L. Butler is a practical guide for anyone who has ever watched a deadline creep closer while somehow still not starting the work. Butler spent years trapped in his own cycle of delay before hitting a wall with a missed deadline that genuinely mattered. He sets out to explain why procrastination happens and, more importantly, what to do about it. The book walks readers through the brain science first: Why the limbic system hijacks your prefrontal cortex the moment a task triggers anxiety, and why avoiding a difficult email feels oddly rewarding even as guilt quietly piles up. From there, it moves through four procrastinator types — the Perfectionist, the Overwhelmed Avoider, the Thrill-Seeker, and the Decision Paralysis type — before offering practical tools like the 2-Minute Rule, time-blocking, Pomodoro sprints, and a relapse-rescue protocol for when old habits creep back. There is even a chapter for parents, remote workers, and people managing ADHD. This is not a motivational pep talk; it is a structured, usable toolkit.
Bobby L. Butler writes with the warmth of someone who has genuinely been in the same hole and climbed out. The pace is brisk but never rushed — each chapter builds on the last without repeating itself, which is a skill many self-help writers lack. I particularly appreciated the individuals he uses: Sarah, the marketing manager, freezing over her slides the night before a presentation, and Alex, the software engineer, who buries urgent tickets under easier tasks. These feel real because they are real. The themes of self-compassion running throughout give the book its emotional backbone. Butler is firm about one thing from the very first page: you are not lazy; you are stuck in a pattern. That single reframing makes The Procrastination Solution worth reading.
