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Reviewed by Pikasho Deka for Readers' Favorite
Corporate executives and business leaders must constantly strive to take their organization forward. The Revenue Engine is a how-to guide and extension of the go-to-market (GTM) framework for B2B enterprises and the overall industrial market in general. In this book, Kara Smith Brown introduces readers to a framework featuring clear management principles that engage prospects before, during, and after their in-market motion through awareness, engagement, and customer acquisition. The Revenue Engine framework includes three essential parts -- Methodology, Funnels, and Measure. Through real-life anecdotes and case studies, readers will learn about the power of Commercial PR, analyst relations, diversifying the analyst portfolio, tracking interest, the total addressable market (TAM), identifying the ideal customer profile (ICP), follow-up strategies, building relationships and trust, the three funnels, various funnel strategies, measuring volume, velocity, and value, and much more.
With step-by-step guidelines, The Revenue Engine shows how to utilize all the available tools and enact effective marketing strategies that lead to greater returns on investment and a thriving and prosperous business organization. Drawing from her experience in B2B consultancy and her marketing background, Kara Smith Brown presents your go-to guide for marketing and sales that focuses on the organization's success as well as customer satisfaction. You will find notes, tips, and examples in addition to recaps of the relevant topic discussed toward the end of each chapter. The book is accessible and very engaging. Even some of the more technical terms are explained in depth, which makes it easy for the reader to grasp the content. In conclusion, I found this guide very informative and illuminating. All in all, this is the ideal book for business leaders and corporate executives of this tech-driven era.
