The Social Media Writer's Guide

Non-Fiction - Writing/Publishing
56 Pages
Reviewed on 10/05/2016
Buy on Amazon

Author Biography

Simon’s first novel for middle grade readers, The Alchemist’s Portrait, was published in 2003 followed by The Sorcerer’s Letterbox in 2004, The Clone Conspiracy in 2005, The Emerald Curse in 2006, The Heretic’s Tomb in 2007, The Doomsday Mask in 2009, The Time Camera in 2011, The Sphere of Septimus in 2014, Flashback in 2015, and Future Imperfect in 2016. Simon is also the author of The Children’s Writer’s Guide, a contributing author to The Complete Guide to Writing Science Fiction Volume One, and has written many non-fiction books.

Simon offers a wide variety of presentations, workshops and author in residence programs for schools and libraries, covering such topics as the writing process, editing and revision, where ideas come from and how writers turn them into stories, character development, historical fiction and historical research, story structure, the publishing world and more. He also offers virtual author visits by video using Skype. He works as a creative writing instructor for students throughout the year and at summer camps each July and August, is an instructor for adults with the University of Calgary, Mount Royal University, and Chinook Learning Services, and offers a variety of online workshops for both children and adults.

Simon is a regular presenter at conferences and festivals, and served as a juror for the Governor General’s Literary Awards for Children’s Literature, the Saskatchewan Book Awards, the Parsec Awards and the Sunburst Awards for Canadian Literature of the Fantastic. He is the founder of Children’s Authors and Illustrators on Facebook, and served as the Assistant Regional Advisor for SCBWI Western Canada.

Simon offers a number of services for writers, including manuscript evaluation, editing, writing workshops and coaching, plus copywriting services for the business community. Full details can be found at his website You may also visit his blog, his channel on YouTube, follow him on Twitter, or become a fan on Facebook.

    Book Review

Reviewed by Emily-Jane Hills Orford for Readers' Favorite

The famous bard, Shakespeare, knew how to make a candid point in very few words. “A tale told by an idiot, full of sound and fury, signifying nothing,” from Shakespeare’s Macbeth, sums up the need to be short and to the point, or, quite frankly, no one will get the point. In this day and age, when few people really read, let alone understand what they do read, there is a need to be brief and coherent with a powerful hook to attract attention. Most people who look at social media are just scanning quickly through page after page. A professional copywriter’s job is to make each page worthy and intriguing enough to demand further attention. And, there is an art to how to use social media: be short and to the point and hook the reader in quickly.

As author Simon Rose quotes in his book, The Social Media Writer’s Guide, when working with social media, “Remember that old saying that 'you only get one chance to make a first impression’.” A professional copywriter has to make every word count in such a way that will personalize the web content to appeal to both the reader and the scanner alike. Using killer headlines instead of clichéd catch phrases like “A reputation for quality” or “We will beat any other offer” will ensure more attention. As Simon points out, “The frequent use of meaningless phrases and empty slogans on websites does an organization little good, but on the other side of the coin, choosing the right words can truly work wonders.” The internet can be a powerful promotional tool and, following Simon’s suggestions and guidelines, a professional copywriter can certainly improve his/her skills. A good resource.