The Talent Brand

The Complete Guide to Creating Emotional Employee Buy-In for Your Organization

Non-Fiction - Business/Finance
254 Pages
Reviewed on (not set)
Buy on Amazon

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Author Biography

Jody Ordioni is a keynote speaker, author, founder and chief branding officer of Brandemix, a New York-based branding and communications agency that solves challenges through defining and marketing organizational culture to the people who drive business forward. With experience working across a wide range of industries from retail and tech to non-profit and healthcare, she is best-known for her work in keeping the relationship between the employee and employer authentic, engaging and true to the company's brand.

    Book Review

Reviewed by Kayti Nika Raet for Readers' Favorite

The Talent Brand: The Complete Guide to Creating Emotional Employee Buy-In for Your Organization by Jody Ordioni is the kind of book that explores what it is that keeps us coming back to our favorite brands. Breaking it down in a simple, easy to read manner, Ordioni shows that the true testament of a successful brand is how fully its employees align with the organization's mission and goals, and shows the reader how to create that sort of environment. Drawing on her experience as the founder of a communication skills agency, Ordioni guides the reader expertly through her process, highlighting resources and changing the way we think about brands, both as creators and consumers.

The Talent Brand by Jody Ordioni is a well written and informative text. It is written in a way that makes for easy consumption and provides a great range of insights. Brands and organizations of all levels will be able to glean many helpful tips from Ordioni as she busts myths that may hold brands back and limit their growth. As I was reading it, I found myself really looking at the brands she mentioned and how they work to become a trusted part of our everyday lives. It's certainly a book that will open many readers' eyes. In an exhaustive text, Ordioni leaves no stone unturned with The Talent Brand, and provides a great resource for those looking to take their brands to extraordinary heights. Jody Ordioni claims that you only get one reputation, and in The Talent Brand she certainly cements her reputation as someone who gets results. Now, your business can too.