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Reviewed by Mansoor Ahmed for Readers' Favorite
Tuesday in Trussville is Robert L. Mason's account of how he built SPOC Energy, a power conversion company in small-town Alabama, around a philosophy he calls "Lift Up." The book opens on a single dramatic morning when a company-wide drug test leads an employee to confess a personal crisis in front of the whole workforce, and Mason uses that moment as a doorway into the bigger story of his leadership journey. From there, he moves through chapters on his childhood, his faith, his views on DEI and hiring, and the daily habits that built SPOC's culture, weaving in stories from his executives and teammates along the way. It reads less like a typical business book and more like a memoir of lessons learned on the factory floor, in hospital rooms, and around the family dinner table.
Robert L. Mason writes with real warmth and a distinct Southern voice that gives the book its personality, as the pacing moves briskly between personal anecdotes, staff interviews, and short reflective "rewind" sections at the end of each chapter. The individuals, especially Tim Jett and Ted Wilke, come alive through their own words, which adds authenticity you don't often get in leadership books. The theme of dignity over efficiency runs through every chapter, and I was won over by how personally Mason exposes his own failures alongside his successes. I was moved by the honesty of the storytelling and the clear affection Mason has for his team. Tuesday in Trussville is a sincere, occasionally raw read that will resonate most with leaders who value people over spreadsheets.
