Trying to reach the top Health Care Professionals (HCPs) is posing increasing challenges for those marketing pharmaceutical products. Harshit Jain shares the solution in The Next Marketing: From Molecule to Mindset. He reminds readers that HCPs are not ordinary consumers swayed by marketing hype. They...

Many of us live life without critically examining our path or learning the lessons taught by our successes and failures. In sharp contrast, Costantino Delli has come to understand his life as a learning process, constantly reviewing the events as they unfolded and asking searching...

Most non-profits fail within the first five years due to financial decline, operational collapse, lack of leadership, legal troubles, etc. According to Ryan Dewey Smith, you have to be a pragmatic optimist to run a non-profit organization. Smith is the founding chairman and CEO of...

In Making Safety Happen, Brian L. Fielkow argues that workplace disasters usually develop slowly, where dangerous behavior becomes repetitive when employees stop seeing warning signs because nothing bad happened the last time. The book examines how ordinary business pressure influences judgment during daily operations and...

Connecting Goals to Impacts and Outcomes by Claude Hanhart and Rachel Collins argues that product teams frequently build the wrong thing because companies begin work before defining the exact customer action they want to change. Vague business language creates situations where executives, developers, designers, and...

In Unsellable, Ben Grant examines the weakness inside many managed companies through stories drawn from trades and compliance firms across Britain. He follows founders who believe that years of expansion have secured their future until acquisition talks expose how much of the business depends on...

John Phillip Bamforth and Roy Stanford Zwahlen's Race to Innovation tells readers that entrepreneurship becomes most transformative when it comes from people who understand what established systems fail to provide. They say innovation often begins with someone recognizing a practical need that larger companies ignored...

Denise Koessler Gosnell and Kathryn Erickson’s Tech Confidential follows two women working inside Silicon Valley as professional ambition gradually overtakes the rest of their lives. Denise reaches a point where stress leaves her injured on the floor of her home, while Kathryn begins reassessing the...

Unconvention: A Business Strategy Guide by Sri Kaza challenges the prevailing belief that small businesses must model corporate giants to survive and grow. The author demystifies the concept of scaling and uses his experience in consulting for McKinsey and scaling ForwardLine Financial to argue that...

Kevin Ertell’s The Strategy Trap answers the question: Why do most companies fail to execute their strategies? The book examines the disturbing reality that 90% of companies fail to successfully execute their key strategies and often fail in a spectacular manner, as evidenced by Ron...