As a renowned behavioral strategist and marketing expert, Roger Hurni writes in his book Outthink. Outperform. that information alone cannot change behavior. Instead, customer behavior must be carefully designed and guided. The book’s framework is based on the three elements of Dr. Fogg’s behavior model—Motivation,...

Did you know that renting a property can help you acquire money management skills and become independent and self-sufficient? But what do you need to know before renting a property? With her experience working in the mortgage compliance industry for over 17 years, J. Baptiste...

For a long time, organizations have relied on psychology and behavioral science to market and sell their products. How do startup founders make sure customers get what they want? Colin Hodge is a startup founder with over two decades of experience in the tech industry....

Off Wall Street: How to Win at Short Selling by Betting Against the Crowd by Mark Roberts is a fascinating blend of hard-nosed financial analysis and memoir that documents the author’s journey from a graduate in literature to founding a respected short-selling research agency, the...

Being a founder of a startup is not easy. Ksenia Yudina founded the fintech company UNest, which at one point reached a market valuation of $120 million before the Silicon Valley Bank crash led to its downfall. In One Venture, Ten MBAs, Yudina shares her...

One-Page Wealth Compass by David Nassief is another great American rags-to-riches story. It will inspire. It will motivate. And the secrets and revelations inside its pages will not let you down. It is a worthwhile read for anyone seeking financial advice to guide them in...

Off the Ground by Case Lawrence is an inspiring narrative that chronicles the journey of an entrepreneur who turned adversity into opportunity, creating a global phenomenon in the trampoline park industry. Lawrence shares his personal and professional experiences, offering readers a behind-the-scenes look at the...

Charles and Sherry Feitel present Our Love Affair with Commercial Real Estate to individuals interested in having a thriving commercial real estate business. Told as an autobiography with a business focus, they share personal stories and discuss perspective and mentality while providing the tools you...

Own Your Future: One Woman’s Story of Immigration and Financial Freedom by Echo Huang offers practical guidance on wealth management, showing readers what is necessary and how to take control of your financial journey, no matter your starting point. Drawing from her personal experience as...

Pattie Dale Tye's Ordinary to Extra-Ordinary: Achieving Remarkable Career Success through Passion, Purpose, and Preparation will help individuals who are beginning a career, reentering a field, or are in the third stage of time in the workforce. While focusing on their profession, key relationships, and...