Marketing is key to the growth and success of almost every business in the world today. A robust marketing model helps an organization strategize better and allows it to take advantage of changing market trends, which, in turn, boosts sales. In The Marketing Machine, Ros...

The Art of Managing Humans by Tsvika Abramovitch details the evolution of human resources from a bureaucratic function to a strategic business partner, emphasizing its growing influence in shaping organizational culture and handling challenges such as employee loyalty, retention, and motivation. He introduces his "seesaw...

The Entrepreneur’s Edge: How to Build, Grow, and Manage Your Business by Scott Becker provides a primer for entrepreneurs at the beginning or more advanced stages of their business. It contains valuable wisdom with examples from the author’s life and experience in building a business,...

The AI Lead: Overcoming Data Drag to Accelerate Digital Dominance by Brian Lambert is a critical roadmap for leaders who want to steer through the intricate landscape of artificial intelligence, data management, and digital transformation. Lambert presents a calculated method for overcoming "data drag," a...

The Start-Up Puzzle: How to Create a Successful New Business Venture by Robert Van Pappelendam looks into the critical factors for a successful start-up, as pieces of a puzzle. Van Pappelendam talks about the need to understand market trends, consumer behavior, and context before launching...

Dan Furze’s Think Like a Strategist: Mastering Tactical Thinking for Everyday Success brings important principles of strategy and tactics from the corporate world to the small business and personal world. It is a primer providing basic principles for effective decision-making. The book focuses on seven...

The Spirit of Wealth Preservation: Leverage Your Finite Life for the Infinite Good by Ken Polk chronicles his personal and professional journey, starting from his childhood in Pleasant Grove, Alabama. He shares his pivotal experiences, such as being cut from his college baseball team, which...

The New Rules of the Road by Dan Kahn provides an indispensable guide for navigating the rapidly changing marketing landscape, focusing on the convergence of public relations, marketing, and technology. This book is a compelling mix of Kahn’s personal experiences, professional insights, and forward-looking strategies...

The Lean Leader’s Playbook: Guiding Teams to Excellence Through Empowerment and Effective Leadership by Pete Maher, LSSBB provides valuable tools that can be utilized in lean management to improve operational effectiveness. Excellent examples are given from the author’s experience with clear instructions on how to...

The Generous Leader by Joe Davis is about leading with empathy and a deep understanding of human needs. It highlights the importance of adopting a humane approach to leadership and focusing on building healthy relationships with people at work. Leaders who wish to get the...