The Illusion of Innovation

Escape "Efficiency" and Unleash Radical Progress
By Elliott Parker

Elliott Parker's The Illusion of Innovation critiques Jack Welch’s efficiency-focused management for restricting innovation through inflexibility, contrasting it with Reed Hastings' experimental approach at Netflix, which supports adaptive business model changes. Parker discusses the transition from centralized corporate structures to decentralized models enabled by increased...

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The Reset Mindset

Get Unstuck, Focus on What Matters Most, and Reach Your Goals Faster
By Penny Zenker

The Reset Mindset by Penny Zenker is a complete tool for anyone who would like to make changes in their life, are unhappy with where they are, or want to be more effective in achieving their goals. The book explores realistic paths for professional and...

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The Giant's Ladder

The Science Professional’s Blueprint for Marketing Success
By Elizabeth Chabe

Elizabeth Chabe wrote The Giant's Ladder to assist scientists and engineers in marketing their work. Some of the concepts that Chabe writes about are understanding the market, creating a brand, developing a campaign, and deciding where to direct marketing messages. The book includes numerous examples,...

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The Second-Best Business Book Ever Written

The Pursuit of Thought Leadership in Sales, Marketing, and Life
By Tom Marks

The Second-Best Business Book Ever Written: The Pursuit of Thought Leadership in Sales, Marketing, and Life by author Tom Marks offers insightful reflections and intriguing stories that inspire and teach important business lessons. The book focuses on the path of transforming into a successful leader...

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Turning the Giant

Disrupting Your Industry with Persistent Innovation
By John Berra

John Berra's Turning the Giant: Disrupting Your Industry with Persistent Innovation is about facing and coming to grips with what stands before us and taking steps to overcome it. In contrast to the biblical David, who kills Goliath with a slingshot, John guides the reader...

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The Reward of Risk

Embracing Confidence In Your Career
By Olivia Von Holt

The Reward of Risk: Embracing Confidence In Your Career by Olivia Von Holt is a book that guides readers toward successful careers. The book starts with the story of how the author lost her job. While this may appear contradictory, it is an ideal platform...

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The Aspiring Agent

From Overworked Rookie to Real Estate Rockstar
By Martha Melendez, Steve Stark

The Aspiring Agent: From Overworked Rookie to Real Estate Rockstar by Martha Melendez and Steve Stark is an indispensable guide for newcomers to the real estate industry. Drawing on Martha's extensive 18+ years of experience, the book offers practical insights and strategies to transform rookies...

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The Bunch Book of Selling

How to Sell a Bunch...Not a Little
By Austin W. Bunch

Austin W. Bunch has been in the sales profession for over 60 years, selling a wide range of products, leading salesforces, and training salespeople on the art of selling. In The Bunch Book of Selling, the author provides a comprehensive framework describing his process in...

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The Nonprofit Dilemma

Insights & Strategies for Purpose-Driven Leaders
By DC Armijo

The Nonprofit Dilemma by DC Armijo is an informative and insightful book that provides a comprehensive perspective on the challenges faced by leaders in the non-profit sector. It is a must-read for anyone passionate about making a positive difference through non-profits, from future leaders to...

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The Bizzics Way

Powering Your Small Business to Maximum Momentum
By Chip Higgins

Like nature, businesses follow similar patterns as they grow and find their way to success. Chip Higgins, an experienced leadership coach with a background in banking, uses some of the fundamental aspects of physics you've probably studied in high school to offer prospective entrepreneurs a...

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