Marketing is key to the growth and success of almost every business in the world today. A robust marketing model helps an organization strategize better and allows it to take advantage of changing market trends, which, in turn, boosts sales. In The Marketing Machine, Ros...

The Art of Managing Humans by Tsvika Abramovitch details the evolution of human resources from a bureaucratic function to a strategic business partner, emphasizing its growing influence in shaping organizational culture and handling challenges such as employee loyalty, retention, and motivation. He introduces his "seesaw...

Negotiations lay the groundwork for any successful business deal or agreement between two or more parties. But negotiating to get what you want is not always easy. With a background in personal finance, economics, and aviation, Geoffrey Michael brings readers an all-in-one guide that covers...

The Salt Test by Kingsley Maunder is a practical guide for any entrepreneur, product manager, or innovator looking to turn a concept into a commercial product. The book uses real-life examples and focuses on identifying and testing critical assumptions as early as possible in the...

The Entrepreneur’s Edge: How to Build, Grow, and Manage Your Business by Scott Becker provides a primer for entrepreneurs at the beginning or more advanced stages of their business. It contains valuable wisdom with examples from the author’s life and experience in building a business,...

Charles and Sherry Feitel present Our Love Affair with Commercial Real Estate to individuals interested in having a thriving commercial real estate business. Told as an autobiography with a business focus, they share personal stories and discuss perspective and mentality while providing the tools you...

Whether you're a sports prodigy trying to go pro or an aspiring entrepreneur chasing success, being mentally tough is not just a requirement but a necessity. Claudio Chiste has been an international banker, leadership coach, and CEO with the added experience of serving in the...

Easy Real Estate Investing for Beginners cleverly demystifies the often-intimidating world of real estate investment by offering a practical nine-step approach. These steps include building a strong foundation, finding and evaluating properties, tips on financing one’s first investment, how to make the deal, managing one’s...

Coaching For (a) Change: How to Engage, Empower, and Activate People by Greg Giuliano is an action-oriented handbook that provides specific steps on how to provide coaching in serving to lead. This is different than the old style of command and control model where keeping...

The AI Lead: Overcoming Data Drag to Accelerate Digital Dominance by Brian Lambert is a critical roadmap for leaders who want to steer through the intricate landscape of artificial intelligence, data management, and digital transformation. Lambert presents a calculated method for overcoming "data drag," a...