The StorySelling Method by Philipp Humm is a comprehensive guide to mastering the art of storytelling in business. In his book, Humm provides a step-by-step process for crafting and delivering stories that will not only captivate your audience but also persuade them and inspire action....

Marketing Launchpad is the first book in a marketing series by Racquel Collard, MBA, where she outlines the processes to successfully market your business. She reveals twenty digestible steps with examples of applications for products and services. Collard communicates the necessity of providing clarity while...

Assemblage: The Art and Science of Brand Transformation by Emmanuel Probst is a comprehensive guide that delves into the process of transforming a brand. It blends artistic and scientific approaches to achieve a successful brand overhaul. The book provides a detailed and practical guide for...

Nowadays, there is no marked difference between physical and digital commerce. That is why any business should open suitable communication channels with its customers to maximize sales opportunities. Digital Marketing: Pearls of Wisdom covers different aspects, from generating an email correctly to marketing management in...

Reinvent: Navigating Business Transformation in a Hyperdigital Era is a work of non-fiction in the business, technology, and organizational leadership subgenres. It is suitable for the general adult reading audience and will attract those who are keen to move with the times and work toward...

The marketing industry has its complexities and unique self-driven motives, as all professionals aim for one thing, and that is to become marketing managers. Marketing Management Essentials You Always Wanted to Know by Callie Daum uses real-life experiences to provide marketing managers with the skillsets...

Using Behavioral Science in Marketing (Drive Customer Action and Loyalty by Prompting Instinctive Responses) by Nancy Harhut is a scientific marketing manual on increasing sales. The author gives strategies marketers can inject into their advertising campaigns to attract customers. Each strategy influences human behavior and...

SWAP! Marketing Without Money by Therese Tarlinton is a gem of a book for small business owners to thrive in the post-pandemic business environment. The book has nine informative chapters. Therese believes that the most effective marketing strategy today is finding the right partners for...

Henry Wong’s Telling Your Story, Building Your Brand might be the Bible of branding. Wong’s narrative provides tiny lightning bolts of clarity; with those lightning bolts, he finds a way to speak to readers with a helping hand perspective. It does not do the work...

Lights, Camera, Impact: Storytelling, Branding, and Production Tips for Engaging Corporate Video by Tony Gnau is a self-help book about using storytelling videos to help promote your company, no matter what size. He discusses different types of videos, such as DIY, and how and why...