Having a personal brand is one of the most critical tenets of marketing. It has become indispensable in an increasingly competitive world where how you project yourself determines your success. In Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand, Cindy McGovern...

Over the past decade, book publishing and book marketing have gone through enormous changes. Get Your Book Seen and Sold: The Essential Book Marketing and Publishing Guide by Claudine Wolk and Julie Murkette gives up-to-date information on both book publishing and marketing. The book is...

The Stripped-Down Guide to Content Marketing by John Egan is a step-by-step guide to starting, flourishing, and succeeding in the content marketing game. With a wealth of experience as a content marketing specialist and examples of real-life on-the-job experience of what works and what doesn’t,...

The Minimalist Career Changer: How to Build Case Studies, Nail Interviews, and Land Your First Product Design Job in Minimum Time by Xinran Ma is a no-nonsense, impeccably designed, and plain-speaking how-to book that delivers exactly what it promises—a step-by-step, detailed plan to lay the...

We all see dozens of billboards every day, but have you ever thought about photographing and documenting these stunning images? Jason Morgan decided to do it and collected all this precious material in Made You Look! He included more than 500 pictures of billboard advertisements...

The StorySelling Method by Philipp Humm is a comprehensive guide to mastering the art of storytelling in business. In his book, Humm provides a step-by-step process for crafting and delivering stories that will not only captivate your audience but also persuade them and inspire action....

Marketing Launchpad is the first book in a marketing series by Racquel Collard, MBA, where she outlines the processes to successfully market your business. She reveals twenty digestible steps with examples of applications for products and services. Collard communicates the necessity of providing clarity while...

Assemblage: The Art and Science of Brand Transformation by Emmanuel Probst is a comprehensive guide that delves into the process of transforming a brand. It blends artistic and scientific approaches to achieve a successful brand overhaul. The book provides a detailed and practical guide for...

Nowadays, there is no marked difference between physical and digital commerce. That is why any business should open suitable communication channels with its customers to maximize sales opportunities. Digital Marketing: Pearls of Wisdom covers different aspects, from generating an email correctly to marketing management in...

Reinvent: Navigating Business Transformation in a Hyperdigital Era is a work of non-fiction in the business, technology, and organizational leadership subgenres. It is suitable for the general adult reading audience and will attract those who are keen to move with the times and work toward...