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As a multifaceted publishing visionary, Tim McConnehey specializes in the publishing of e-books through his company, Izzard Ink Publishing. And when he says multifaceted, he means it! Tim directs eight teams covering every facet of publishing, including finance, distribution, marketing, website development, art, public relations, cover and interior design, audiobook production, editing, and copyright.
Through his background in corporate training, business management, and business development, McConnehey acquired extensive experience in client service. And as someone who is never satisfied with the status quo, he came up with the idea of creating Izzard Ink Publishing after reading an article about e-books in the Wall Street Journal.
Izzard Ink Publishing has now grown from that initial idea into a business that has sold over 300,000 books, with a client list that has sold over 45 million books combined—all accomplished by delivering exceptional personalized client service and working with the best people in publishing. Through McConnehey’s promotion and marketing of their books, Izzard Ink’s authors have been featured on Fox News, C-Span’s Book TV, The New York Times, The Washington Post, and other publications throughout the country.
Reviewed by Darin Godby for Readers' Favorite
Author Tim McConnehey in his book 10 Secrets To A Best Seller quickly points out there isn’t any self-publishing magic, rather it’s a lot of hard work and dedication. He makes a great statement that is very true for a writer when he says: “Success is mastering failure.” The writer needs to make writing like a job, pick a time to sit down and write. Make yourself do it and accomplish your goals. He also explains how the writer must make the book interesting to the reader, causing them to fall in love with the writer. He gives some terrific insights concerning big publishing companies vs self-publishing companies. There are pros and cons on both sides of the coin, and he shares both sides with the reader.
Author McConnehey gives amazing insights concerning how to promote one’s book, how to price it and how to make it appealing to the general population. He discusses the importance of promoting the author as well as the book. There is great importance placed upon creating a landing page and helping the reader feel a part of both the writer as well as the book. When the reader better understands who the writer is and relates to them, then they are drawn to the writing in a much easier fashion. One of the important things he shared that helped me was; “Don’t Talk About It – Write It!” This is such a powerful yet truthful statement. This is where many first time writers experience their downfall; they are so excited about what they are going to do that they never get around to doing it. There is certainly encouragement for the reader to accomplish their goals with tremendous insight and encouragement.
