Anti-Sell

Marketing, Lead Generation & Networking Tips for Freelancers Who Hate Sales

Non-Fiction - Business/Finance
212 Pages
Reviewed on 08/06/2020
Buy on Amazon

Author Biography

Steve Morgan is a freelance SEO consultant based in Cardiff, South Wales, UK. Trading as Morgan Online Marketing, he has worked with a variety of businesses offering SEO consultancy services since May 2013. He also runs a blog called SEOno and a meetup called Cardiff SEO Meet. He has a wife, two children and two cats.

More personally, Steve is a big rock music fan (his favourite bands include The Wildhearts, The National and Rocket From The Crypt, for anyone who cares) and also likes working out, swimming, red wine, RPG video games, Pokémon GO (yep, STILL playing it!) and Dungeons & Dragons. He dislikes writing about himself in the third person, making this bio pretty much unbearable to write.

    Book Review

Reviewed by Renee Guill for Readers' Favorite

Anti-Sell: Marketing, Lead Generation & Networking Tips for Freelancers Who Hate Sales by Steve Morgan is a non-fiction book to help freelancers find clients. He talks about how to use events and communities so it does not feel like work. He shows you how to brush up on your Linkedin profile. Steve Morgan also gives tips on how to handle freebies, like advice. He also discusses how awards can be useful. He shares his story as well as others to prove his point. He even gives you more book suggestions to read if you still need more advice.

I think that Anti-Sell by Steve Morgan is a unique way of sharing how to sell yourself. I like that even though he is an SEO freelancer and is based in the UK, this book could be for any type of freelancer in any country. I liked that he gave stories of other freelancers, as well as their websites to check them out, based on the chapter’s subject. I thought this made it easier to understand how the concept works. I also liked how Steve Morgan shared his stories; it made him seem more relatable. I liked the fact that not only did he give traditional tips on sales, marketing, and such, but he has a few non-traditional ones as well. I admit, I had to look up a couple of words, since I am not British, but all in all, it was a very easy read. A book every beginner freelancer should read, no matter what type of freelancer you are.