Con Artistry

How to Spot and Deal with a Con Artist to Avoid the Different Types of Scams
By Edwin Piers, Instafo

Toward the end of Con Artistry by Edwin Piers, Instafo, the author states: “A con artist is only as great as its victim”. How very true, and one might add that the less informed the victim, the greater the con artist’s chances of success. That’s...

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A Brief History of Classical Music

A Tale of Time, Tonality and Timbre
By Arthur Wenk

What is music? The definition of this art form has dominated the study of music for centuries, but perhaps in its simplest form music is an organization of sounds which comprise time, tonality, and timbre. Taking these three concepts into consideration, one can delve more...

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Predictive Analytics

The Power to Predict Who Will Click, Buy, Lie, or Die
By Eric Siegel

Predictive Analytics by Eric Siegel is a detailed but readable overview of a somewhat complex math-driven prediction technique which uses sophisticated computer programs to analyse and extrapolate information from large amounts of personal data - data which is generally available from internet, social media, and...

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Electric Ancient Egyptians

Manipulating Atomic Structure With Human Electricity (revised 3rd edition)
By James Ernest Brown

What did the early Egyptians know about electricity? Is it possible that they understood the concept of atomic energy? In the thought-provoking book Electric Ancient Egyptians: Manipulating Atomic Structure with Human Electricity by James Ernest Brown, these topics are considered and hypothesized. Using the substantial...

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Highly Effective Teaching Strategies

Winning in the Classroom
By Marc Hoberman

Highly Effective Teaching Strategies is a great book for developing course outlines and instruction motives that can be used for years—even if the type of curriculum changes. Author Marc Hoberman provides lots of examples of how he prepares lesson plans, adds questions, and discusses a...

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Navigating the Maze

of Energy Efficiency Projects
By Jeff Julia

Navigating the Maze of Energy Efficiency Projects by Jeff Julia is one of the best books I have read on energy efficiency, an area of focus that has attracted a lot of attention, thanks to cutting-edge technologies and the drive to cut costs in business...

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Wordstruck!

The Fun and Fascination of Language
By Susanna Janssen

Susanna Janssen is a foreign language educator who lives and teaches in Northern California. Thanks to Wordstruck!, we all can now enjoy the words of humor and learning that have benefited the readers of her column, A Word in Edgewise, published by the Ukiah Daily...

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Digital Analytics 101

Your Shortcut to Marketing Analytics
By April Wilson

Digital Analytics 101: Your Shortcut to Marketing Analytics by April Wilson is a well-researched, expertly written book for marketing aficionados and entrepreneurs, a book with a lot of insight and knowledge about everything one needs to know to run a successful marketing campaign. Whether you...

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Crimes Against Learning

Solving the Serial Failure of School Reform
By Kit Marshall, Gary D. Soto, Becky Salato

Crimes against Learning: Solving the Serial Failure of School Reform by Kit Marshall, Gary D. Soto and Becky Salato is a spellbinding, pioneering book in the area of education that explores the relevance of the education that has been provided to students till date, and...

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Entitled to Slavery

A Blueprint for Breaking the Chains That Threaten American Exceptionalism
By Michael Abbott Jr

This country was founded on Christian principles and, while these beliefs were not perfect, they did provide an outline by which to guide the world and our lives. Entitled to Slavery: A Blueprint for Breaking the Chains That Threaten American Exceptionalism by Michael Abbott Jr...

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