Strategic Creativity by Robin Landa is a thought-provoking book about igniting creativity in business and forming a shared purpose that is effectively communicated amongst all stakeholders in the creative process, including the creatives and the executives. Landa highlights the significant matters between advertising agencies and...

The New Art of Ideas: Unlock Your Creative Potential by Robin Landa is an easy-to-follow guide for developing beneficial ideas in business, science, and the arts. It consists of an introduction on how to unlock your creative potential, seven enlightening chapters, and a conclusion that...