Brand Identity Breakthrough

How to Craft Your Company's Unique Story to Make Your Products Irresistible

Non-Fiction - Business/Finance
274 Pages
Reviewed on 05/13/2016
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Author Biography

Gregory V. Diehl understood the importance of universal ideals at a very young age. Raised in California before embarking on a path of global exploration, Diehl focused his belief in personal empowerment through a career path in education at age 18. His quest for learning led him to deep self-discovery through entrepreneurship, inquiry, and analysis. Diehl has lived and worked in over 35 countries so far, offering straightforward solutions to seekers of honest advice and compassionate support in the development of their identities.

In addition to teaching and coaching, Gregory enjoys mentoring gifted, yet rebellious young people. He spends his free time seeking out new parts of the world to explore, and is developing a personal lifestyle sanctuary in southern Ecuador. His core values include breaking down the boundaries of comfort and culture, actualizing potential in living things, and contributing to a better life for hungry dogs, cats, and children. He writes about meaningful entrepreneurship, education, parenting, relationships, and discovery of the self.

Gregory's first book, Brand Identity Breakthrough, quickly shot to #1 bestseller in Public Relations on Amazon, and is available in Kindle, print, and audiobook formats.

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    Book Review

Reviewed by Marta Tandori for Readers' Favorite

When one hears the word “brand”, one immediately thinks of a trademark. However, in Diehl’s world, brand becomes a three-dimensional rendering that encompasses more than just the name of a business. To Diehl, a strong business identity is achieved by combining personality and values with the functionality (and flexibility) of a good product. Brand Identity Breakthrough makes some interesting observations, some quite simplistic and of common sense, yet all of them valuable. Some of these are: (i) money is just a vehicle through which people exchange happiness and that businesses provide a method for people to do this in a tailored and systematic way; (ii) while the essence of business may be the creation of specific value, a business cannot succeed on the virtue of it being a good idea alone; (iii) while the corporate world today looks for individuals possessing a specific series of qualities combined with real working experiences which conform to their work environments, the traits of a good entrepreneur require thinking outside the box – not necessarily reinventing the wheel, just tweaking it a bit and making it your own; (iv) the key to keeping a foothold in today’s marketplace is having the ability to adapt to the constant flux of its consumers' demands; and (v) while it’s always a good idea to keep sight of the big picture, breaking things down into small goals helps.

By his own admittance, the author has led an adventurous and diverse life which has eventually led him to his ultimate calling. Moving out of his parents' home, he lived in a trailer while finishing high school, before setting out to travel the world, even teaching English in China. This has given Diehl considerable insight into both humanity as a whole and how the world works. He’s chosen to forge his own path and Brand Identity Breakthrough is a culmination of not only his business acumen, but also the way he’s seen people function and how that affects the marketplace and business entrepreneurs in general. His prose is down-to-earth, conversational and immediately engaging, while the book offers guidance on identifying one’s core values and developing a unique selling proposition.

Brand Identity Breakthrough by Gregory V. Diehl offers a no-nonsense approach to business by getting down to the bare bones of the business analysis, not only looking at what makes a business tick, but also examining what drives that business and whether it will be successful. However, Brand Identity Breakthrough is no walk in the park with rose-colored spectacles firmly in place – it identifies the many pitfalls facing entrepreneurs today and then offers anecdotes where others have turned potential problems into a positive solution. Overall, a great book with sound advice that’s a must-read for all individuals about to embark on the road to entrepreneurship.

Samantha Dewitt (Rivera)

A true entrepreneur isn’t just someone who has opportunity fall in their lap. It’s someone who is ready and willing to take risks and jump into the river without really knowing where it’s going to lead. The entrepreneur is someone who is always willing to grow, adapt and change, and in this book you’re going to learn about those entrepreneurs. You’re going to learn about what it really takes to create value for yourself and your customers. It’s all about understanding not only what you want, but what your customers need, and working on your business to ensure that you are fulfilling that need. By continuously monitoring and changing, you’re going to be further along on your journey (and with Brand Identity Breakthrough, of course).

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by Gregory V. Diehl is something an entrepreneur or someone who wants to become an entrepreneur should read. It’s actually really interesting and I felt like there was a whole lot of information being given. It’s the type of book that really lays it all out there and helps you skip over some of the hard parts (though definitely not all) about establishing yourself and making your business what you really want it to be. It really does take you through the process of getting to know your business inside and out, even more than you ever thought you would need, and then helping other people to get to know you and the business as well. There’s everything from how to write your elevator speech and even some case studies to give you better examples of what you should be doing and how and why it works. Brand Identity Breakthrough by Gregory V. Diehl is definitely a book I would recommend.

Gisela Dixon

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by Gregory V. Diehl is a non-fiction book about the ways and means to create a brand identity for your business or company. Brand Identity Breakthrough essentially walks us through the many aspects of creating a “brand” or “image” for your business in order to attract clients, sell your products and/or services, and most importantly, truly showcase who you are and what your business stands for to create maximum impact and the highest selling point. Brand Identity Breakthrough is broken down into sections and chapters and takes the reader through the step by step process and mindset of what cultivating your brand identity means, why it is important, how it attracts clients, makes profits, and forms the crux of any business.

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by Gregory V. Diehl is written in an informal style that is easy to follow. I thought there were a lot of good ideas in the book and although a few have often been repeated elsewhere, putting all of them together in one book definitely makes it a comprehensive read. There is also a section for budding entrepreneurs with specific tools and exercises designed specially for people newly heading down this path. Overall, I thought this is quite a bit of useful information all in one place that is specifically geared towards one topic as the title suggests.

Romuald Dzemo

Brand Identity Breakthrough by Gregory V. Diehl is a revolutionary book in the area of business brand development and one that offers priceless insights to all business owners who are seeking ways to create a powerful brand around their products. In today’s competitive business environment, and with new products surfacing every day, any business owner, startup entrepreneur, writer, or inventor needs more than the quality of their product to attract new customers - they need a story that sells, a brand that immediately speaks to readers of high value and quality. In this book, readers will learn how to create their brand by creating a unique story that sells, identifying their target market, and effectively exploiting that market through proven marketing tactics that drive success.

Gregory V. Diehl puts into this work his years of experience and research in the area of brand identity, and makes use of pertinent personal experiences that will teach readers invaluable lessons. This book is a wonderful marketing tool that startup businesses need in order to create their unique path to success. Diehl writes with simplicity, and the use of familiar stories will make his message even more accessible to most readers. I particularly enjoyed areas where the author brought in his personal experiences. As you read Brand Identity Breakthrough, you’ll feel like you are talking with a master who knows the troubling questions about brand marketing that business owners struggle with. Diehl exposes readers to the winning principles of brand marketing and warns them about the many pitfalls that have often undermined the success of powerful products. This book is a great companion for businesses of every size and nature.

Tracy Slowiak

In an excellent new guide in the genre of business and finance, Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by author Gregory V. Diehl is certainly a book that any reader who is interested in developing or growing a business will turn to time and time again. Providing invaluable information in areas as varied as learning how to build a unique selling proposition for your product, learning the best methods for how to sell a product to customers, no matter what you offer, and overcoming the sales learning curve, and selling products in both physical and online marketplaces, this book provides more advice in one easy to read edition than many others give in a complete series.

I very much enjoyed Brand Identity. Author Gregory V. Diehl has done a fantastic job in giving his target audience an easy to use primer on how to achieve exactly what they want from their business. Any reader who is trying to create or sell a product that will get noticed in the marketplace should absolutely read this book. Author Diehl has jam-packed it with so much useful information that you will find yourself highlighting and underlining section after section, knowing you'll want to come back and utilize many of the tips and tools that he provides. I highly recommend this book, and look forward to reading more from author Gregory V. Diehl as soon as possible!