Business Start Up

Everything You Need To Know

Non-Fiction - Business/Finance
204 Pages
Reviewed on 12/20/2022
Buy on Amazon

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Author Biography

Theodore "Ted" Courtenay is an award-winning copywriter, author, and business consultant. He has walked home with prizes from the Campaign Big Awards, the CREAM Awards, the Roses Creative Awards and more. For the last ten years he has operated a copywriting and content marketing consultancy, and now advises on general business as well. He has worked with a large number of clients, from market-leading international brands to small start ups.

Ted lives in Britain with his wife and daughter, as well as their beagle, two cats, and two bunnies. When he's not working or writing, he can usually be found playing the guitar, practising martial arts, or pairing a good book with a nice Scotch. He holds an MA in philosophy from Staffordshire University, and is a Fellow of the Royal Society of Arts, Manufactures, and Commerce.

    Book Review

Reviewed by Asher Syed for Readers' Favorite

Possibly one of the best descriptors of the self-help entrepreneurial book Business Start Up: Everything You Need to Know by Ted Courtenay can be found in chapter twenty: “A company is only as strong as its weakest link, and if that link is weak, the entire company suffers.” Here Courtenay addresses teamwork but also poses the question as to whether, as a small business owner, are you your own weakest link. While it might be difficult to admit, the success or failure of a company has more to do with its leadership than anything else. In a well-rounded book that balances the foundational basics of starting a business with the advanced, below-the-surface facts that are usually only learned through trial and error, Courtenay holds the hand of small business owners with big dreams to provide the best chance of turning those ideas into reality.

My slush pile of books for business owners runneth over, but from the introduction alone it was obvious that Business Start Up by Ted Courtenay was different. What a business offers or sells has changed as technology and the means of communication have advanced, but the fundamentals of what customers and clients expect and what employees and contractors deserve have not. I liked the way Courtenay provides scenario guidelines for various business models. I think that the overview of raising capital will be extremely useful for start-ups right now when the economy is barely propped up on crutches. This guide has depth while still being easy to read and without tossing aside accessibility. Nobody can predict with any certainty whether a start-up will be successful but Courtenay's book should be required reading if you are considering going rogue and working for yourself.

Edith Wairimu

Business Start Up: Everything You Need to Know by Ted Courtenay is a succinct, beginner-friendly business guide about how to establish a business. The work covers a wide scope, discussing the essential elements of a business and offering important general information about each element. It includes the fundamentals of starting and sustaining a business and advises on how to plan and successfully execute a business exit. It delves into the financial aspects of a business including how to raise capital, maintain business growth, and manage cash flow. It advises new entrepreneurs on marketing strategies and how to stand out from competitors. Apart from offering advice on customer service, legal considerations, building relationships, and workforce management, this work equips aspiring entrepreneurs with practical knowledge and pertinent techniques for kick-starting their businesses.

The advice offered in Ted Courtenay’s Business Start Up is realistic and includes relevant information about what running a business entails. While pragmatic, it is also motivational and offers actionable tips on how to handle standard business processes and how to balance business and personal demands. I appreciated that the work is wide-ranging and provides important information for consideration at each stage of a growing business. It is written in accessible language that first-time business owners will understand and offers straightforward explanations of the technical aspects of management. The information provided is contemporary and considers current business trends including how to raise capital and create an online presence. This is a must-have guide for anyone who wants to start and maintain a robust business. Its detailed analysis and extensive scope make it an invaluable resource for beginners. Highly recommended.

Jamie Michele

Business Start Up: Everything You Need to Know by Ted Courtenay is a business self-help guide for those who are looking for a career outside the boxes of employment, or those who have already taken the leap as entrepreneurs but seem to be missing the catalyst for genuine success. Broken down into a comprehensive catalog, Courtenay covers areas that include, but are not limited to, knowing your market and determining feasibility, supply chains and online visibility, finance, law, building a team of workers and customers, and branding, among many others.

There are those who are perfectly content to punch in and out and go home, or sit in someone's boardroom as part of an established corporate structure and those who dream of making a living on their own; one is not better than the other so long as you have a work life that is fulfilling. Business Start Up is aimed toward the latter and Ted Courtenay writes with clarity and authority on what works and what does not in the modern landscape. Where most books in this niche focus on a single aspect, Courtenay delivers a practical encyclopedia of information. The most interesting to me was Chapter 18 on the five great principles of customer service. The final principle, following up with a customer, might sound simple, but when was the last time you received a follow-up call to make sure the product or service you receive is working out for you? In life and business, it is the little things that matter most. I very highly recommended this read.