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Reviewed by Pikasho Deka for Readers' Favorite
Sales are the primary driver of a company's success. However, pursuing a career in sales is not as easy as it seems. Michael Hinkle has over twenty years of experience in sales working for a Fortune 500 title company. With Treasure Hunt: A Common-Sense Approach to Building a Successful Sales Career, Hinkle seeks to help you develop your own unique approach to sales that is beneficial both to you and your clients. Move away from short-term strategies and start thinking long-term. The role of a sales farmer is different from that of a sales hunter, and as a salesperson, you must be constantly on the lookout for new clients. In this book, you will learn about identifying worthwhile leads, problem-solving, navigating through gatekeepers, addressing pain points, building relationships that lead to the growth of the business, keeping promises to clients, maintaining one's reputation, navigating the digital media landscape, and much more.
Treasure Hunt is a comprehensive guide for anyone working as a sales professional. Using an accessible writing style, Michael Hinkle presents a thorough approach to sales that focuses on changing the mindset and perception of a sales worker, forging relationships and connections, and developing the correct skill set for sales success. The book also examines the different types of pay structures involved in sales and shows how to use referrals to expand one's business. Sales are not easy. But this book offers a fundamental framework to build upon your own approach to pursue success through your sales career. Hinkle meticulously lays out all the sales-related aspects so you don't miss out on anything. I found this book informative and motivational and highly recommend it to readers with a career in sales.