Using Behavioral Science in Marketing (Drive Customer Action and Loyalty by Prompting Instinctive Responses) by Nancy Harhut is a scientific marketing manual on increasing sales. The author gives strategies marketers can inject into their advertising campaigns to attract customers. Each strategy influences human behavior and...

Being a leader in this rapidly fast-moving world is not easy. No matter your area of expertise or background, being in a leadership position puts you at a high risk of burnout. Through Unfolding Peace, award-winning transformational consultant and coach Kawtar El Alaoui offers valuable...

Unmuted: How to Show Up, Speak Up, and Inspire Action by Heather Hansen is a timely guide about self-awareness and developing a communication culture where every voice matters. It encourages authenticity and teaches important communication skills relevant to the information age. The work offers advice...

The business environment is changing rapidly and the old paradigm is no longer valid amid the chaos and uncertainty. In addition, the pace of change has speeded up and the past is no longer a reliable guide to the future. Unsettled Disruption is a step-by-step...

Michael Bervell’s book Unlocking Unicorns brings to life ten stories about how a diverse group of entrepreneurs across Africa, Asia, and the Middle East took their start-up ventures and developed global successes. These are the unicorn businesses named for the mythical winged beast with its...

Ultimate Step by Step Guide to Deep Learning Using Python by Daneyal Anis is the perfect book for those looking to take the leap into a career of artificial intelligence, data mining, and deep machine learning. With so many careers impacted by Covid-19, switching careers...

Ultimate Step by Step Guide to Machine Learning Using Python: Predictive Modelling Concepts Explained in Simple Terms for Beginners by Daneyal Anis is a great book for beginners who want to learn Python and get into programming. From sharing the basics of the programming language...

Unleash Possible: A Marketing Playbook That Drives Sales by Samantha Stone is a must-read for marketers, a book from a highly successful professional in the field, someone who’s discovered something more fascinating in marketing than billboards and television commercials. In a highly competitive marketing environment,...

Upgraded: How the Internet has Modernised the Human Race by Andy Law deals with a relevant topic; the internet and how it creates the leitmotif for all of us. Our social behavior and our communication have seen a drastic change and everything we do...

Unbarred Innovation: A Pathway to Greatest Discoveries by Mayur Ramgir is a unique look at entrepreneurship and having confidence in yourself and your ideas. There is nothing that you cannot do. Many times, people are confused or lack confidence in their ideas. So they back...