The Art of Lifelong Customers by Mihaela Akers is a non-fiction business guide in which the author harnesses experience and expertise to create a book to serve as “The field guide to growing profitable and fulfilling customer relationships.” Akers begins with a look into their...

What The F*** Is Copywriting? A Beginners Guide to Writing Persuasive Copy That Sells by Leanne McGregor will provide newbie copywriters with a concise guide on how to start in the industry, perfect their craft, attract clients, and make money from copywriting. McGregor provides a...

Create Better Advertising: An original Madison Avenue Mad Man shares creative insights, tips and advice by Jay H. Heyman is a concise guide to advertising. He talks about advertising copy and content writing using short paragraphs to explain matters, such as what not to do...

Audio Books for Success by Doris-Maria Heilmann presents audiobooks in a new way, encouraging authors to take a proactive step in the future of their stories. A wealth of advice, from conceptualizing the sound and tone of the book to the production and marketing of...

In Leading in A Social World, R Aaron Templer turns our perception of social media marketing on its head. He considers social media the area of leaders and customer service, not marketing. He sees building social capital as a leadership skill, and the goal of...

Stanley G. Buford gives the answer to his book’s title—Can You Dress for Success?—a resounding “yes!” Stanley goes over the dos and don’ts of dressing for success. Conservative clothing is always a safe choice. When one dresses too flashily, it actually generates a negative vibe....

Brands Don’t Win: How Transcenders Change the Game is a work of non-fiction that focuses on business, marketing, and branding. It is intended for the general adult reading audience and was penned by author Stan Bernard, MD, MBA. From the mind of this globally renowned...

The Non-Obvious Guide to Marketing & Branding Without a Big Budget is a must-read book for any entrepreneur wanting to educate themselves on the critical role of marketing for business success. I loved how Rohit Bhargava uses real stories and plain language to cover the...

Winning Digital Customers by Howard Tiersky offers invaluable advice on staying relevant in a digital age. Chapter One commences with a discussion of the enthusiasm we feel for brands and products that successfully create a sense of connection with customers. Chapter Two explains the stages...

The Visionary Brand: The Success Formula Behind the World’s Most Visionary Brands opens with an interesting case study about Oakley and how it almost lost its cultural direction as a brand and regained its footing by re-aligning its brand identity. Author Bryan Smeltzer shares his...